Marketing & SEO Specialist

Company Description Kings Medical Center is a trusted multi-specialty clinic located in the heart of Dubai, dedicated to delivering high-quality healthcare in a welcoming and professional setting. The clinic offers a broad range of services, including general and cosmetic dentistry, orthodontics, pediatric dentistry, dermatology, aesthetic treatments, laser hair removal, skin rejuvenation, and general practice. A team of experienced doctors, nurses, and healthcare professionals focuses on personalized treatments that address both medical needs and lifestyle goals, with strong emphasis on safety, expertise, and attention to detail. Kings Medical Center has built a strong reputation for quality, trust, and genuine care, serving a diverse patient base and maintaining a particularly active presence within the Filipino community. The clinic continues to grow, providing opportunities for healthcare and marketing professionals who want to contribute to an expanding and respected healthcare brand in Dubai.Role Description This is a full-time, on-site Marketing & SEO Specialist role based in Dubai. The specialist will plan and execute digital marketing campaigns to promote Kings Medical Center’s services, focusing on increasing online visibility and patient engagement. Day-to-day responsibilities include conducting keyword research, optimizing website content and landing pages for search engines, managing on-page and off-page SEO activities, and tracking performance metrics such as rankings, traffic, and conversions. The role also involves coordinating social media and content marketing efforts, collaborating with clinical and administrative teams to develop service-focused campaigns, and ensuring brand consistency across all digital touchpoints. The specialist will regularly analyze market trends and competitor activities to refine strategies and support patient acquisition and retention goals.Requirements:Proven working experience in social media marketing or as a Digital Media SpecialistDemonstrable social networking experience and social analytics tools knowledgeAdequate knowledge of facebook AdsKnowledge of online marketing and good understanding of major marketing channelsPositive attitude, detail and customer oriented with good multitasking and organizational abilityFluency in EnglishBS in Communications, Marketing, Business, New MediWe are currently seeking a talented and creative individual to join our team as a Digital Marketing Executive / Photographer/Videographer/. The ideal candidate should possess a strong portfolio and a proven track record of producing high-quality visuals preferably with the medical center or clinic experience.Atleast 2~3 years of proven work experience as a Digital Media Specialist, preferably in healthcare sector.Candidates should possess strong Marketing Strategy and Market Research skills to plan, analyze, and optimize campaigns.Candidates should possess Sales and Marketing skills to convert leads, promote services, and support revenue growth.Experience in SEO, including on-page and off-page optimization, keyword research, and analytics tools (e.g., Google Analytics, Search Console) is highly beneficial.Background in healthcare, clinics, or wellness industries is neededAbility to work on-site in Dubai, manage multiple projects, and meet deadlines in a fast-paced environment.A portfolio mentioning the projects undertaken so far would be preferred.Knowledge of basic HTML and web publishing.Experience of video making & editing.Quality content generation and management skills.Effective leadership and time management skills.Strong written and verbal communication skills.Outstanding analytical skills.Attention to detail.Ability to multitask.ResponsibilitiesContent Creation: Developed impactful marketing materials, utilizing Adobe Creative Suite, Cap cut and Canva.Campaign Management: Implemented performance-driven online strategies across Meta platforms (Facebook, Instagram and WhatsApp) and search engines like Google.Data-Driven Optimization: Used comprehensive analytics to monitor conversion rates, cost per acquisition, and brand sentiment.Social Media Marketing: Developed and implemented effective SMM campaigns on Meta and LinkedIn.Email Marketing: Developed and executed targeted email campaigns to amplify brand voice, drive engagement, and nurture leadsBrand Image: Strategic online efforts cultivated a vibrant brand. Proactive crisis management further strengthened that image, contributing to exceptional Google ratings and positive feedback.Website Management: Enhanced website functionality by creating optimized landing pages and implementing performance improvements.SEO & SEM Optimization: Successfully boosted search engine visibility through effective SEM and SEO strategies.Website Analysis & Improvement: Conducted regular website analysis and implemented data-driven improvements.Additional Responsibilities:· Database Management: Maintained and updated database records for efficient data utilization.Printable Materials Design: Created engaging print materials using Adobe Creative Suite, supporting brand consistency across all channels.Job Type: Full-timeSalary will be discussed during interview.Interested candidates please share your cv to hr@kingsmedicalcenter.ae