Marketing Analyst

Title: Marketing AnalystIndustry: TechLocation: Culver City, CADuration: 12 monthsResponsibilitiesLead end-to-end marketing budget planning, forecasting, and investment management across multiple marketing initiativesDevelop data-driven investment strategies that maximize business impact while balancing growth, efficiency, and long-term customer valueBuild financial models, business cases, and scenario analyses to evaluate marketing investment opportunitiesConduct audience research and market sizing analyses to inform campaign targeting and investment decisionsAnalyze marketing performance, customer acquisition, return on investment, and incremental business impact to inform future planningRequirementsBachelor's degree in Business, Finance, Economics, Marketing, Analytics, or a related field, or equivalent professional experience7+ years of experience in marketing strategy, marketing operations, business strategy, finance, consulting, analytics, or a related fieldExperience managing complex marketing budgets, forecasting, and investment planningStrong analytical and financial modeling skills with advanced proficiency in Excel or equivalent analytical toolsExcellent written and verbal communication skills with the ability to present complex information clearly to executive stakeholdersSkillsMarketing AnalysisBudget ManagementData-Driven StrategiesFinancial ModelingCross-Functional CollaborationPerformance OptimizationAudience ResearchMarket SizingStrategic Decision MakingOperational WorkflowsHourly rate is commensurate with experience and is an estimated range provided by WorkGenius.ref_id: 42b45e8a-47c0-43c4-9563-e8a8885b7dda