Marketing Analyst

Marketing Analyst | Gurgaon

Location: Gurgaon, IndiaWork Mode: Work from OfficeExperience: 3-7 yearsSalary: ₹10,00,000 - ₹12,00,000 per annumIndustry: Hospitality / HotelsFunction: Marketing AnalyticsRequired Industry Experience: Hospitality / Hotel experience is requiredAbout the RoleThe Marketing Analyst tracks performance, measures attribution, and provides the data needed to optimize marketing spend and demonstrate ROI to property owners.Key Responsibilities- Monitor and report on campaign performance using GA4 and Server-Side GTM data.- Analyze the effectiveness of different channels, campaigns, and attribution models.- Provide regular reporting on CAC, ROAS, direct channel share, and conversion rates.- Support the Hotel Readiness Score framework with data on website conversion rates and booking engine performance.- Contribute to the Owner's Digital Performance Pack with marketing-specific metrics.- Generate actionable insights and recommendations from performance data — not just report metrics.- Own attribution modelling, marketing mix analysis, and audience analysis to inform investment decisions.- Provide executive-level performance reporting for senior leadership, property owners, and brand stakeholders.- Support forecasting and budget scenario planning with data-driven projections.- Analyse conversion funnels and identify optimisation opportunities across the booking journey.Requirements- Hospitality / Hotel industry experience is required.- Strong proficiency in web analytics (GA4, Server-Side GTM) and data visualization tools.- Analytical background with the ability to interpret complex marketing data and identify actionable insights.- Experience with attribution modelling, forecasting, and marketing mix analysis.- Ability to translate data into strategic recommendations that support marketing investment decisions.- Familiarity with digital advertising platforms (Google Ads, Meta) for performance analysis.- Experience producing executive-level reporting and presenting findings to senior stakeholders.- Comfortable leveraging technology and automation to improve productivity, decision-making, and scalable delivery.- Excellent communication skills to manage cross-functional, cross-time zone workflows.Nice to Have- Budget forecasting.- SQL / Python for data analysis.