Marketing Analyst

Our client, an advanced contemporary women's brand is seeking a Digital Marketing Analyst to own the analysis, reporting, and measurement infrastructure behind thier digital marketing channels.This is an analytics-first role: you’ll live in the data, building dashboards, running tests, tracking KPIs, and translating performance trends into clear, actionable recommendations that shape our paid media strategy.The ideal candidate is naturally curious, has a “growth” mindset, and is comfortable moving between spreadsheets and visualization tools to find the story inside the numbers.

Responsibilities

Reporting, Dashboards & DataOwn weekly, monthly, and quarterly reporting on paid channel KPIs (Paid Social, Paid Search, Display, and more), including international markets; build and maintain dashboards for channel leads and senior leadershipPartner with the data team to ensure marketing data flows accurately into the data warehouse, and help maintain tracking and tagging (GA4, pixels, UTMs) across paid channels and the siteIdentify opportunities to apply AI and automation to reporting, forecasting, and analysis workflows, piloting new tools and sharing best practices with the teamAnalysis, Insights & TestingAnalyze performance trends, audience behavior, and conversion funnels across paid channels, evaluating ROI and attribution to inform strategy and recommendationsPartner with our Data Scientist and other stakeholders to design and execute a testing roadmap (creative, audience, bidding, channel-mix), applying sound testing methodology and translating results into optimization recommendationsSupport ad hoc analysis of campaign tests and performance questions from across the business, translating findings into clear recommendations via PowerPoint, Excel, and dashboards for technical and non-technical audiencesBudgeting & ForecastingPartner with Finance and cross-functional stakeholders to support budgeting, forecasting, and spend pacing for paid performance channels, triangulating forecasts, aligning on KPIs, and flagging variances as neededPrepare budget and spend summaries for Finance and marketing leadership, reconciling reported spend with actuals and agency invoices, and support annual/quarterly budget planning

Qualifications

Bachelor’s degree in a quantitative or related field (Marketing, Business, Statistics, Economics, or similar) preferred3–5 years of experience in digital marketing analytics, web analytics, or a related analytical roleStrong SQL skills and experience querying a cloud data warehouse (BigQuery preferred); advanced Excel proficiency, additional coding languages a plusExperience building dashboards in tools such as Power BI, Tableau, or Sigma ComputingFamiliarity with ad platform analytics (Google Ads, Meta) and/or CRM/CDP platformsCuriosity about applying AI tools (e.g., ChatGPT, Claude) to improve workflowsHands-on experience with Google Analytics (GA4), tag management, and campaign tracking/attribution is a plusStrong communication skills and excellent attention to detail, with the ability to manage multiple projects simultaneouslyPreferred: experience in luxury, fashion, or retail environments, and exposure to global or multi-market marketing*This role is in office Monday through Friday.