Marketing Analytics Lead, Consumer SaaS

About HomeaglowHomeaglow is the world's largest marketplace for home cleanings, connecting customers with independent, background-checked cleaning professionals through a modern technology platform. We're a bootstrapped, profitable, nine-figure-revenue company serving less than 0.5% of U.S. households — with significant runway ahead.About the RoleWe're hiring our first dedicated marketing analytics hire. Marketing has driven the bulk of our growth so far with a lean team running ~$3.5M/month across 15 channels — but the measurement foundations are still v1. You'll build the systems from the ground up rather than inherit someone else's, with real influence over how the company allocates its marketing budget.We're numbers-driven: wherever we can show a marginal cost-to-acquire below a customer's lifetime value, there's real appetite to invest — you'll be the person proving where that's true.What You'll DoFind the efficient frontier on each marketing channel — the point where marginal cost-to-acquire equals marginal lifetime value — and drive channel-level budget reallocation.Own and improve our internal attribution methodology, and help triangulate signal across media mix modeling (MMM), attribution, and incrementality testing when they disagree.Tighten our experimentation practice: structured test selection, clean test/control design, and self-service tooling so the broader marketing team can run high-quality tests without an analyst bottleneck.Move customer LTV modeling beyond a blunt blended average — model the distribution, surface early high-value signals, and feed them back into acquisition targeting.Define what makes a high-quality cleaner from an acquisition standpoint, and build the financial case for prioritizing quality over pure volume.Partner directly with Finance in a recurring investment forum — what we spent, how it performed, and what the next marginal dollar should buy.What We're Looking ForYou've seen strong, measurement-mature marketing analytics from the inside, and want to build that rigor again at a smaller, scrappier company.Strong, daily Python.A genuine causal-measurement instinct — real experience with MMM, incrementality testing, and experiment design, not just building dashboards to spec.A business-owner mindset — comfortable sitting across the table from Finance and influencing company-wide decisions, not just reporting on one channel.Strong SQL.Excellent written communication — in a remote company, this is non-negotiable.Perks and BenefitsHealth insurance fully covered by the companyFully paid Short- and Long-Term Disability coverageParental leave — 8 weeks fully paid, plus up to 8 additional weeks unpaid401k planFlexible / unlimited PTOFree Homeaglow cleaning membership (up to 2x/month, capped at $200/cleaning)1–2 company offsites per year