Marketing Analytics Manager

Marketing Analytics Manager (Loyalty)Up to £75,000 + Benefits | Hybrid (2 days per week in Central London)This is a fantastic opportunity to join a customer-focused business where loyalty is a key strategic priority. You'll take ownership of loyalty analytics, helping shape customer strategy through insight, measurement, segmentation, and personalisation.The CompanyA well-established consumer brand investing heavily in its customer and loyalty proposition. Analytics sits at the heart of decision-making, with strong visibility across senior stakeholders and a growing focus on data-driven customer engagement.The RoleYou will lead the analytics agenda for the loyalty programme, delivering insights that improve customer retention, frequency, and lifetime value. Key responsibilities include:Defining the loyalty analytics strategy and influencing customer decision-makingDriving customer segmentation and measuring the impact of loyalty initiativesSupporting personalised targeting, promotions, and CRM activityBuilding and enhancing reporting using SQL, Power BI, and DatabricksDesigning and evaluating tests across loyalty, rewards, and communicationsPartnering with Marketing, Ecommerce, Product, and Data Science teams to maximise programme performanceYour Skills & ExperienceStrong SQL and data visualisation experienceExperience in marketing analytics within a consumer-facing environmentGood understanding of loyalty and CRM metrics, including retention, CLV, segmentation, and RFMAbility to influence senior stakeholders and communicate complex insights clearlyPython experience is advantageous but not essentialWhat They OfferSalary up to £75,000Competitive benefits packageHybrid working, 2 days per week in the officeHigh-impact role with strong senior stakeholder exposureOpportunity to shape the future of a strategically important loyalty programmeHow to ApplyTo find out more about this Marketing Analytics Manager opportunity, please apply with your CV today.