Marketing Analytics Specialist

Job Description: Marketing Analytics SpecialistLocation: Dubai, UAE (On-site)Company: Sensia Ventures GroupAbout the RoleSensia Ventures Group is seeking an experienced Marketing Analytics Specialist to analyze audience data, optimize marketing strategies, and drive campaign performance through data-driven insights. You will specialize in audience segmentation, list selection, and marketing plan optimization to maximize ROI across multiple initiatives. Working closely with marketing and management teams, you'll transform data into actionable recommendations that improve campaign targeting and operational efficiency.Key ResponsibilitiesAnalyze audience data to develop targeted list selections and audience segmentation strategiesOptimize media plans and marketing budgets using performance analytics and ROI analysisPerform data validation, merge & purge processes, and maintain data accuracy and integrityCreate audience targeting recommendations based on demographic, behavioral, and transactional analysisConduct campaign performance analysis and A/B testing to evaluate marketing effectivenessBuild dashboards and reports to track KPIs, campaign performance, and audience insightsIdentify trends, patterns, and opportunities to improve campaign performancePrepare data for campaigns, including list selection, deduplication, and audience profilingAutomate recurring reporting and analytical processes where possibleDocument methodologies, processes, and recommendations clearlyCollaborate with internal teams and external partners to execute data-driven marketing strategiesPresent findings and recommendations to management in clear, actionable formatsEnsure all datasets, reports, and media plans are accurate and delivered on scheduleRequired QualificationsBachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or related fieldMinimum 3-4 years of experience in marketing analytics, audience segmentation, or campaign optimizationStrong proficiency in SQL and Microsoft Excel (advanced formulas, pivot tables, data analysis)Experience with data visualization tools (Power BI, Tableau, or similar)Solid understanding of statistical analysis, segmentation techniques, and audience targetingExperience with list selection, merge & purge processes, and data validationStrong analytical thinking, attention to detail, and problem-solving skillsExcellent communication skills with ability to explain findings to non-technical stakeholdersAbility to manage multiple projects and meet deadlines in a fast-paced environmentPreferred SkillsExperience with Excel / Python for data analysisKnowledge of direct mail marketing, audience segmentation, and CRM analyticsFamiliarity with marketing automation platforms or advertising toolsExperience in media planning and campaign optimizationKnowledge of ETL processes and data warehouse basicsFamiliarity with AI tools for analytics and process automationWhat We OfferOpportunities for professional growth in marketing analyticsCollaborative, supportive work environmentExposure to diverse marketing projects and industriesWork Location: In person