Marketing And Advertising Intern

Company Description Marketing Lab is a Kolkata-based collective of unconventional, creative marketers focused on straightforward, results-driven digital marketing. The team blends experience with experimentation to deliver measurable value for clients who prioritize outcomes over buzzwords. Marketing Lab’s culture encourages practical creativity, data-informed decisions, and clear communication. Applicants can expect a fast-paced environment where ideas are tested, refined, and implemented to drive real business impact.Role Description The Intern role is a full-time, on-site position based in the Greater Kolkata Area. The intern will assist in planning and executing digital marketing campaigns across social media and online channels, including content scheduling, post creation support, and basic community management. Day-to-day tasks include monitoring web and social media analytics, preparing performance reports, and supporting optimizations to improve reach and engagement. The role also involves collaborating with team members on campaign ideas, conducting competitor and audience research, and helping ensure consistent brand communication. This internship offers practical training in end-to-end digital marketing with close guidance from experienced marketers.Qualifications Candidates should possess skills in Digital Marketing and Online Marketing for planning and executing campaigns across multiple platforms.Candidates should possess skills in Social Media Marketing to manage posts, engagement, and brand presence on key social networks.Candidates should possess skills in Web Analytics to track performance metrics, interpret data, and support data-driven decision-making.Candidates should possess strong Communication skills for clear content creation, collaboration with the team, and professional client interactions.Additional beneficial qualifications include familiarity with basic design tools (e.g., Canva), understanding of SEO fundamentals, ability to learn quickly, and strong organizational skills.Current enrollment in or recent completion of a relevant program in Marketing, Communications, Business, or a related field is preferred but not mandatory.