Marketing Associate

About the RoleSimpler Today.ai is looking for a Marketing Associate to work closely with the founders and help build our marketing and growth function. This role is for someone who enjoys thinking strategically, understanding customers, building campaigns, and turning ideas into measurable results. You will get exposure to the complete marketing lifecycle, from market research and positioning to content, campaigns, acquisition, analytics, and optimisation.What You'll DoDevelop marketing strategies aligned with business and growth objectives.Research target customers, markets, competitors, and buyer behaviour.Build customer personas, positioning, messaging, and go-to-market plans.Develop and manage the content strategy across LinkedIn, X, blogs, and email.Plan, execute, and optimise digital campaigns across Meta and Google Ads.Drive organic growth through SEO, content, and search strategy.Analyse marketing performance using GA4, Google Search Console, and advertising platforms.Identify opportunities to improve the customer journey, conversion rates, and acquisition efficiency.Experiment with new channels, messaging, creatives, and campaigns.Use AI tools such as ChatGPT, Claude, and Perplexity to accelerate research, strategy, content, and execution.What We're Looking For1–3 years of marketing experience, preferably in a startup, technology, SaaS, or AI environment.Strong strategic thinking and commercial understanding.Ability to understand a problem, structure it, and develop a practical marketing approach.Good understanding of digital marketing, content, SEO, paid acquisition, and marketing funnels.Strong analytical and problem-solving skills.Excellent written and verbal communication.Comfortable working with data and marketing analytics.Familiarity with modern AI tools and workflows.Strong ownership, curiosity, and willingness to learn.Ability to work independently in a fast-paced, founder-led environment.What You'll GetDirect exposure to the founders and strategic decision-making.Opportunity to help build the marketing function from the ground up.Ownership across strategy, execution, and performance.Exposure to AI, growth, digital marketing, content, analytics, and GTM strategy.A fast-moving environment where good ideas can move from concept to execution quickly.Remuneration: ₹25,000/month