Marketing Business Partner Manager

Job Location: Hong Kong/SingaporeAbout LuckinLuckin Coffee (OTC: LKNCY) is the pioneer of a technology-driven new retail model to provide coffee and other products of high quality, high affordability, and high convenience to our customers. Our mission is "To create lucky moments and inspire." And our vision is "To build a world-class coffee brand and become a part of everyone's daily life."Our new retail model is built upon our mobile and store networks. Our mobile app and presence on other third-party platforms cover the entire customer purchase process, offering our customers a 100% cashier-less environment. This enhances our customer experience, improves our operating efficiency, and allows us to stay connected with our customers and engage with them anytime, anywhere. As one of the largest coffee chain brands in China by store count, our store network is comprised of pick-up stores and relax stores. With a strategic emphasis on pick-up stores, we aim to offer maximum convenience to our customers and enhance our brand recognition.For more Information, please refer to our website: https://www.luckincoffee.com/.Job Summary:Own and drive marketing performance for franchised markets across Southeast Asia. This role acts as the key bridge between HQ and franchise partners, translating brand strategy into high-impact local execution while delivering measurable business results.Who we are looking for:Industry background: preferably F&B, FMCG, or e-commerceYears of experience: 3+ years of relevant experiencePrior experience in franchising or managing regional markets is a plusStrong ownership mindset with the ability to operate independentlyComfortable navigating ambiguity and influencing across teamsCommercially driven, with strong data analysis capabilitiesStrong grounding in marketing, with experience in campaign execution or product launchesStrong communication and stakeholder management skills, with the ability to drive alignment and execution Key Responsibilities:1. Market Ownership & PerformanceOwn end-to-end marketing performance for assigned markets, including sales and product contributionLead weekly and monthly business reviews with franchisees to track performance and drive action plansIdentify growth opportunities and gaps, and proactively drive initiatives to improve results2. Marketing Strategy & ExecutionDevelop and execute localized marketing strategies to drive customer acquisition, retention, and sales growthLead end-to-end execution of campaigns across digital, social, PR, and in-store channelsDrive successful new product launches, promotions, and seasonal campaigns with clear performance trackingEnsure consistent and compelling delivery of brand messaging across all customer touchpoints 3. Brand Strategy & ComplianceEnsure adherence to brand guidelines across all markets and customer touchpointsAdapt global strategies to local market needs while maintaining brand consistencyAudit franchisee marketing execution and provide clear, actionable feedback4. Franchisee Management & Stakeholder AlignmentAct as the primary marketing partner to franchisees, providing both strategic guidance and hands-on supportInfluence and challenge franchise partners to adopt best practices and improve performanceDrive alignment across HQ, franchisees, and cross-functional teams (e.g. Operations, Product)5. Digital & Growth MarketingDrive app-led marketing initiatives, including campaign setup, CRM, and lifecycle marketingPartner with HQ teams to improve marketing funnels6. Performance Tracking & ReportingTrack and analyze key marketing KPIsConduct post-campaign evaluations and translate insights into clear action plansBuild structured reporting to improve visibility and decision-making across markets