Marketing Business Partner Manager

Job Location:Hong Kong/SingaporeAbout Luckin CoffeeLuckin Coffee (OTC: LKNCY) is a leading technology-driven coffee company founded in China in 2017. As a U.S. publicly traded company, Luckin Coffee files regular reports with the U.S. Securities and Exchange Commission (SEC) and is traded on the OTC Market under the ticker LKNCY.With technology at the core of its business, Luckin integrates digital capabilities across customer engagement, store operations, supply chain, and business management. As of 2026, Luckin has built a global store network of more than 35,000 stores, with an expanding presence across international markets including Singapore, Malaysia, and the United States.As Luckin continues its global expansion, we are building strong local operational capabilities and franchise management systems to support sustainable growth across different markets.Role OverviewOwn and drive marketing performance for franchised markets across Southeast Asia. This role acts as the key bridge between HQ and franchise partners, translating brand strategy into high-impact local execution while delivering measurable business results.Key Responsibilities1. Market Ownership & PerformanceOwn end-to-end marketing performance for assigned markets, including sales and product contributionLead weekly and monthly business reviews with franchisees to track performance and drive action plansIdentify growth opportunities and gaps, and proactively drive initiatives to improve results2. Marketing Strategy & ExecutionDevelop and execute localized marketing strategies to drive customer acquisition, retention, and sales growthLead end-to-end execution of campaigns across digital, social, PR, and in-store channelsDrive successful new product launches, promotions, and seasonal campaigns with clear performance trackingEnsure consistent and compelling delivery of brand messaging across all customer touchpoints 3. Brand Strategy & ComplianceEnsure adherence to brand guidelines across all markets and customer touchpointsAdapt global strategies to local market needs while maintaining brand consistencyAudit franchisee marketing execution and provide clear, actionable feedback4. Franchisee Management & Stakeholder AlignmentAct as the primary marketing partner to franchisees, providing both strategic guidance and hands-on supportInfluence and challenge franchise partners to adopt best practices and improve performanceDrive alignment across HQ, franchisees, and cross-functional teams (e.g. Operations, Product)5. Digital & Growth MarketingDrive app-led marketing initiatives, including campaign setup, CRM, and lifecycle marketingPartner with HQ teams to improve marketing funnels6. Performance Tracking & ReportingTrack and analyze key marketing KPIsConduct post-campaign evaluations and translate insights into clear action plansBuild structured reporting to improve visibility and decision-making across marketsQualificationsIndustry background: preferably F&B, FMCG, or e-commerceYears of experience: 3+ years of relevant experiencePrior experience in franchising or managing regional markets is a plusStrong ownership mindset with the ability to operate independentlyComfortable navigating ambiguity and influencing across teamsCommercially driven, with strong data analysis capabilitiesStrong grounding in marketing, with experience in campaign execution or product launchesStrong communication and stakeholder management skills, with the ability to drive alignment and executionWhat We OfferMarket-competitive packageLearning & leadership opportunities through hands-on experience and on-the-job trainingCareer development through cross-functional exposure, short-term assignments, and international experiencesCoffee & product benefits, including coffee vouchers and selected Luckin Coffee productsTeam building & cultural activities to foster collaboration and a strong sense of belongingMore information pls visit: https://luckincoffee.com