Marketing Cloud Developer

Position Summary:The Marketing Cloud Developer is responsible for designing, developing, and optimizing marketing automation solutions on Salesforce Marketing Cloud (Engagement, Account Engagement, Next etc.).This role combines hands-on development (AMPscript, SQL, APIs) with strong knowledge of customer journeys, data models, and integrations. The developer works closely with Consultants, Business Analysts, and Marketing stakeholders to deliver personalized, data-driven customer engagement solutions across multiple channels.The role ensures scalable, high-performing, and compliant implementations aligned with best practices in data management, deliverability, and automation.Key Responsibilities:· Develop Marketing Cloud Solutions: Build and maintain solutions using AMPscript, SQL, Server-Side JavaScript (SSJS), Marketing Cloud Engagement tools or Marketing Cloud Next tools.· Implement Customer Journeys: Design and configure Journeys, Automations, and triggered communications to support marketing use cases, Marketing flows.· Manage Data & Segmentation: Design data models (Data Extensions, Data Cloud Segments), implement segmentation logic, and ensure data quality.· Integrate Systems: Develop and maintain integrations between Marketing Cloud and external systems (CRM, CDP, websites, third-party tools) using APIs and middleware.· Personalization & Dynamic Content: Implement personalized messaging using AMPscript and dynamic content blocks.· Ensure Code Quality and Best Practices: Follow best practices for performance, security, scalability, and email deliverability.· Automate Marketing Processes: Build automations for data imports, transformations, campaign execution, and reporting.· Debug and Troubleshoot: Identify and resolve issues in campaigns, journeys, data flows, and integrations.· Collaborate with Cross-Functional Teams: Work closely with Consultants, Architects, QA engineers, and Marketing teams.· Testing and QA Support: Ensure proper testing of campaigns, personalization logic, and journeys before deployment.· Support Deployment and Release Management: Manage releases and changes across environments.· Stay Current: Continuously learn new features and updates within Salesforce Marketing Cloud.Requirements:· 2–4 years of hands-on experience with Salesforce Marketing Cloud or similar marketing automation platforms.· Strong knowledge of AMPscript, SQL, and basic Server-Side JavaScript (SSJS).· Knowledge of Marketing Cloud Personalization, Marketing Cloud Next going to be beneficial· Experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder.· Understanding of data modeling in Marketing Cloud (Data Extensions, relationships, segmentation).· Experience with integrations using REST / SOAP APIs.· Familiarity with Git or version control (nice to have).· Experience working in Agile / Scrum teams.· Strong analytical and problem-solving skills.· English level B2–C1.· Client-facing experience, including participation in workshops, campaign discussions, or stakeholder communication.Certifications:· Salesforce Marketing Cloud Email Specialist· Salesforce Marketing Cloud Developer· Additional Marketing Cloud certifications are a plusMarketing Cloud Expertise:· Email Development: HTML/CSS for emails, AMPscript personalization· Journey Builder: Multi-step customer journeys and triggered communications· Automation Studio: Data imports, queries, automation workflows· Data Management: Data Extensions, segmentation, audience targeting· Personalization: Dynamic content, scripting, customer-specific messaging· Integrations: CRM (Salesforce Core), APIs, external data sources· Deliverability: Email best practices, compliance (GDPR, CAN-SPAM), subscriber management· Marketing Cloud Next platform, Data Cloud, Identity resolution, Flow automations. CompetenciesHard Skills:· Campaign Automation: Journey Builder, Automation Studio, Markteintg Cloud Next flows· Data Management: Data Extensions, segmentation, queries, Data Cloud· Basic Frontend: HTML/CSS for email templatesSoft Skills:· Analytical thinking and attention to detail· Strong collaboration with marketing and technical teams· Clear communication with non-technical stakeholders· Ownership and accountability· Continuous learning mindsetNice to Have:· Experience with Salesforce Data Cloud· Familiarity with Salesforce Pardot (Account Engagement)· Experience with CDPs or analytics tools· Knowledge of customer journey design and marketing strategy