Marketing Consultant

Position OverviewWe are seeking an experienced and results-driven Marketing Consultant to develop and execute strategic marketing initiatives that strengthen our brand presence, attract new clients, and drive business growth within the transportation, logistics, supply chain, and storage sectors.The ideal candidate will have a strong understanding of B2B marketing, logistics industry trends, customer acquisition strategies, digital marketing, and relationship management. The Marketing Consultant will work closely with leadership and operational teams to identify market opportunities, enhance customer engagement, and position the company as a trusted logistics solutions provider.Key ResponsibilitiesMarketing Strategy & Business GrowthDevelop and implement comprehensive marketing strategies aligned with company objectives and growth targets.Conduct market research to identify customer needs, industry trends, competitor activities, and new business opportunities.Create strategies to increase brand visibility and market share within the logistics and transportation industry.Identify potential customer segments including manufacturers, retailers, exporters, importers, distributors, and corporate clients.Brand Development & PositioningStrengthen the company’s brand identity and market positioning within the transportation, logistics, supply chain, and storage sectors.Develop compelling marketing messages, value propositions, and promotional materials.Ensure consistent brand communication across all marketing channels.Digital Marketing & Lead GenerationPlan and execute digital marketing campaigns across LinkedIn, social media platforms, email marketing, and online channels.Develop strategies to generate qualified leads and convert prospects into long-term customers.Manage content creation including industry insights, case studies, newsletters, and promotional campaigns.Monitor digital marketing performance and optimize campaigns for better results.Client Acquisition & Relationship ManagementDevelop customer acquisition strategies to attract new business opportunities.Support sales teams with marketing materials, market intelligence, and lead-generation initiatives.Build relationships with key industry stakeholders, partners, and potential clients.Assist in developing customer retention and loyalty programs.Market Analysis & ReportingAnalyze marketing performance metrics and provide recommendations for improvement.Track industry developments, competitor strategies, and customer preferences.Prepare regular marketing reports highlighting campaign performance, opportunities, and challenges.Provide strategic recommendations to improve revenue growth.Collaboration & Project ManagementWork with management, sales, and operations teams to align marketing initiatives with business goals.Coordinate marketing campaigns, events, trade shows, and industry networking activities.Manage external marketing agencies, vendors, and service providers when required.Qualifications & RequirementsBachelor’s degree in Marketing, Business Administration, Communications, Logistics Management, or related field.Proven experience as a Marketing Consultant, Marketing Manager, Business Development Specialist, or similar role.Experience in transportation, logistics, supply chain, warehousing, or related industries is highly preferred.Strong knowledge of B2B marketing strategies and customer acquisition.Experience with digital marketing tools, social media platforms, and analytics.Excellent communication, negotiation, and presentation skills.Strong research, analytical, and problem-solving abilities.Ability to work independently and deliver measurable marketing outcomes.Knowledge of the Kenyan logistics and transportation market is an added advantage.Key SkillsStrategic Marketing PlanningB2B Marketing & Lead GenerationDigital MarketingBrand ManagementMarket Research & AnalysisCustomer Relationship ManagementContent DevelopmentSales EnablementCommunication & Presentation SkillsBusiness DevelopmentPerformance Indicators (KPIs)Growth in qualified leads and new customer acquisition.Improvement in brand awareness and market visibility.Increased engagement across digital platforms.Successful execution of marketing campaigns.Contribution to revenue growth through marketing initiatives.Improved customer retention and satisfaction.