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Marketing Content Manager

EMR | Specialist in Marketing Recruitment · London Area, United Kingdom

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/Content Marketing Manager | Central London | International B2B TechnologyI’m working with an established international technology business that serves enterprise clients across multiple markets. They’re looking for a Content Marketing Manager to take ownership of their content output and help sharpen how the brand tells its story.This is a hands-on role for a strong B2B writer who also enjoys the production side: planning, creating and shipping content week in, week out, rather than only briefing it out.You must have strong content experience within a global B2B organisation in order to be considered for this role.What you’ll be doingWriting and editing a broad mix of B2B content: thought leadership articles, LinkedIn content, email campaigns, customer stories and employee communicationsRunning the content plan for the year with the digital marketing lead, lining up output against campaigns, commercial priorities and moments in the industry calendar, while leaving room to react quickly when opportunities come upProducing and adapting visual assets yourself using design tools and AIGetting involved in video, photography and event content, from planning and briefing through to organising shoots, setting up interviews and capturing footage when neededMaking sure everything stays true to the brand’s voice and visual standards, working alongside the brand teamTracking how content performs and using what you learn to shape what comes nextResearching audiences and content opportunities across international markets, and bringing fresh formats and ideas to the tableWhat you’ll bringStrong content marketing, content production or communications, ideally in B2B or enterprise techSharp writing and editing skills, with the ability to make specialist or technical subjects clear and engagingSolid experience creating for LinkedIn, plus web, email and internal channelsExperience owning a multi-channel content calendar and juggling competing priorities