Marketing Content Specialist

Marketing Content Specialist

Location: Bern, Switzerland – remote/home-based, candidates in or near Bern strongly preferred Salary: CHF 90K plus excellent benefits packageAbout the OpportunityJoin an international B2B software business supporting marketing activity across EMEA, with a focus on telecoms and utilities.This is a hands-on role creating technical content and multi-channel campaigns that support customer engagement, lead generation and pipeline growth.Key RequirementsYou will be a hands-on B2B marketer with:3+ years' B2B marketing experienceBackground within software, SaaS or technologyExperience within telecoms and/or utilitiesStrong content creation and technical writingExperience with case studies, proposals/RFPs, blogs, emails, landing pages and presentationsStrong Word and PowerPointHubSpot and/or SalesforceUnderstanding of lead generation, pipeline and marketing KPIsRegional or international marketing experience, ideally EMEAAbility to work independently and take ownershipAdobe InDesign highly desirableRole & ResponsibilitiesCreating content for telecoms and utilities audiencesDeveloping customer stories and case studiesProducing proposal and RFP materialsCreating blogs, emails, landing pages, presentations and campaign assetsSupporting multi-channel campaignsWorking with technical subject matter expertsTracking leads, pipeline and campaign performanceSupporting regional events and tradeshowsWhy Join?A strong opportunity to take ownership of EMEA marketing content and campaigns within an international software business, working directly with technical experts, customers and commercial teams.