Marketing Coordinator
Strategic Marketing & Exhibitions · Dubai, United Arab Emirates
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Marketing Coordinator – Exhibitions & Conferences
The role involves promoting events, supporting exhibitor and visitor acquisition, managing digital marketing campaigns, and coordinating with internal teams to ensure successful event promotion.Key ResponsibilitiesCoordinate marketing campaigns for exhibitions, trade shows, and conferences across multiple markets.Manage social media platforms, content calendars, email campaigns, newsletters, and website updates.Coordinate the creation of promotional materials, including brochures, flyers, presentations, and digital advertisements.Support exhibitor, visitor, sponsor, and delegate acquisition through targeted marketing campaigns.Conduct market research and competitor analysis to identify industry trends and opportunities.Coordinate with business development, sales, operations, designers, and external agencies.Monitor campaign performance, track marketing KPIs, and prepare reports.Support on-site marketing activities and promotional coverage during exhibitions and events.Ensure consistent branding and timely delivery of all marketing activities.RequirementsBachelor's degree in Marketing, Business Administration, Communications, or a related field.3–5 years of relevant marketing experience, preferably in exhibitions, conferences, or event management.Knowledge of digital marketing, social media management, email campaigns, and B2B marketing.Proficiency in Microsoft Office and familiarity with Canva, CRM, and marketing tools.Excellent communication, organisational, and project coordination skills.Ability to manage multiple projects and meet deadlines.Flexibility to support exhibitions and events, including occasional weekends.