Marketing CRM Executive

About the role: We’re looking for a Marketing CRM Executive to join our growing marketing team and play a key role in creating engaging, data-driven customer experiences across multiple channels.In this role, you’ll have the opportunity to work hands-on with CRM campaigns, customer journeys, lifecycle marketing, analytics, and campaign optimization — combining creativity, technical skills, and data to drive meaningful results.If you enjoy turning insights into action and building campaigns that reach the right customers at the right time, we’d love to hear from you.What You’ll DoPlan, build, execute, and optimize CRM campaigns across email, push notifications, in-app messaging, and content cards.Monitor campaign performance and translate data into clear, actionable insights.Run A/B tests across messaging, subject lines, templates, and other campaign elements to continuously improve performance.Build and optimize HTML/CSS-based campaign content, ensuring responsive experiences across iOS, Android, and desktop.Build, manage, and optimize customer journeys and lifecycle campaigns within the CRM platform.Maintain accurate campaign data, documentation, tracking, and reporting.Work closely with Marketing, Product, Technology, and other teams to translate requirements into effective CRM solutions.Ensure all customer communications follow industry standards, compliance requirements, and CRM best practices.Continuously identify opportunities to improve customer engagement, campaign performance, and lifecycle experiences.What You’ll Bring4+ years of hands-on experience in CRM, lifecycle marketing, or campaign management.Fluency in Arabic is mandatory.Strong knowledge of HTML, CSS, and Excel.Hands-on experience building and managing customer journeys and CRM/lifecycle architecture.Strong analytical skills with the ability to interpret campaign data, create reports, and turn insights into action.Experience with CRM and campaign management platforms such as Braze, Mailchimp, IBM Silverpop, or similar tools.Strong communication and stakeholder management skills.Excellent attention to detail and a strong sense of ownership.Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.Graphic design skills are a plus.Why Join Us?Work in a dynamic and fast-growing fintech environment.Gain exposure to international markets, customers, and products.Take ownership of impactful CRM and lifecycle initiatives.Work alongside diverse and talented international teams.Grow your expertise across CRM, analytics, customer engagement, and digital marketing.Be part of a culture built around ownership, collaboration, and continuous learning.