Marketing Director - B2C

$150K USD Base SalarySilo Marketing Lead role for lean entrepreneurial business.Experience working with US and European clients.B2C Advisory firm for HNW customersHiring a hands-on Marketing Director to build and run the marketing engine across a lean Financial Services B2C Services business.This is a high-autonomy role for a commercially minded full-stack marketer who can move from strategy to execution without needing a large team.The person must be able to execute campaigns directly, move quickly, test ideas, review performance and adapt based on evidence.RoleDrive daily execution of all marketing activity across email, funnel, ads and launch campaignsCoordinate with internal stakeholders (content, sales, founder) to ensure brand voice is consistent, sharp and on-messageCreate and test your own messaging ideas based on performance, intuition and audience feedbackManage agency partners (YourTube, Social, Email, Paid ads, Design, etc)Own reporting and performance reviews, open rates, conversion, engagement, CAC, etc.Launch marketing assets quickly, emails, landing pages, lead magnetsOwnership of the following:Performance Marketing, Event Management, Webinar, Campaign strategy, LinkedIn marketing, YouTube strategy, Email marketing and CRM, SEO, Paid Media, Partnerships.EssentialYou’ve been the marketing executor in a fast-moving business or startupComfortable in a silo marketing role, no team to manage.You’ve used tools such as HubSpot, GA, Meta/Google Ads dashboards, etc.You have strong copy instinctsDemonstrable experience executing campaigns end-to-end.Strong understanding of social media marketing across Instagram, LinkedIn, YouTube and short-form platforms.Experience with email marketing, CRM, segmentation and automated sequences.Practical SEO knowledge and ability to work with website / technical teams.Comfort with basic paid-media concepts across Meta, Google and LinkedIn.Strong commercial judgement — understands sales, demand, revenue, CAC, conversion and ROI.Experience with HubSpot or similar CRM / marketing automation platforms.Experience operating in Asia, US and EuropeRecent experience using AI tools for research, ideation, content adaptation, audience analysis and workflow acceleration.Industry Background: Demonstrated Marketing experience within Financial Services, B2C, Professional Services, servicing HWW clients