Marketing Director (BEARHOUSE)

Responsibilities1. Revenue & Promotion Calendar Own the brand’s annual promotion and campaign calendar, with forward planning aligned to business objectives. Share accountability for Same-store Sales, Traffic, and Transaction growth with the Operations team. Develop campaigns that drive revenue while strengthening brand value and customer relationships. Plan and execute new product launches in collaboration with Product and relevant cross-functional teams. Work with Operations on demand forecasting to support product and inventory planning. Set campaign ROI targets and conduct post-campaign reviews to capture key learnings and improve future performance. 2. CRM & Membership Own the CRM and Membership strategy, including customer database management, segmentation, and lifecycle communication. Develop the membership program to drive Acquisition, Activation, Engagement, and Retention. Design customer journeys across new members, active customers, and win-back segments. Leverage CRM, POS, and customer behavior data to generate insights, improve campaigns, and increase Customer Value. 3. IP Collaboration Plan and manage the pipeline of Brand and IP Collaborations in line with the brand direction. Identify and evaluate collaboration opportunities that can drive Brand Relevance, Customer Engagement, and business results. Manage collaborations from Concept and Launch through Campaign Mechanics and Performance Measurement. Conduct post-campaign reviews and apply learnings to improve future collaborations. 4. Local Store Marketing (LSM) Develop Local Store Marketing playbooks for new store openings, underperforming stores, and locations with specific market contexts. Analyze store-level performance and develop marketing initiatives tailored to local customer behavior. Partner closely with Operations and Business Development to drive store sales and customer traffic. Manage in-store marketing materials and customer touchpoints to ensure consistency with brand standards. Analyze and optimize Channel Mix to support sustainable business growth. 5. Brand & Marcom Execution Lead brand communication across Social Media, PR, Content, and In-store channels. Ensure all communication is aligned with Brand Strategy and Brand Identity. Manage the internal Content team as well as external Agencies and Partners. Use Content and Campaign performance data to continuously improve marketing effectiveness. Propose new ideas and initiatives to keep the brand relevant to evolving customer behavior and market trends.QualificationsBachelor’s degree in Marketing, Advertising, Communications, or a related fieldMinimum 8 years of marketing experienceExperience in restaurant, QSR, beverage chain, or retail chain businessesProven experience in directly owning sales targets or managing promotion calendars / trade marketing for a chain businessHands-on experience managing membership, loyalty, or CRM programs with an active customer/member database, and using sales data to support decision-makingExperience managing multiple marketing functions simultaneously and overseeing external agencies based on agreed SLAsStrong understanding of P&L, including the impact of discounts and sales channels on profitabilityExperience in IP collaborations, licensed characters, or limited-edition collections will be considered an advantage