Marketing Director

An Exclusive Retreat of Wellness and SingularityIn Partnership with Red Sea Global (RSG)Opening in 2026, Jayasom Wellness Resort at Triple Bay, AMAALA will be a destination like no other—an immersive retreat for adults, families, and private residents seeking deep healing, conscious living, and meaningful connection.Jayasom brings to life a haven of purpose-driven hospitality rooted in holistic health, integrative medicine, and soulful care. This wellness haven will offer tailored journeys anchored in Western science and complementary therapies—ranging from physiotherapy, fitness, and nutrition to spa treatment, mindful recreation, and traditional healing practices. Every experience is designed to restore balance, ignite vitality, and foster connection with self, others, and nature.We’re assembling a pioneering team of healers, wellness practitioners, clinicians, and creatives—individuals who are passionate about elevating human potential and reshaping the future of life.Join Jayasom. Redefine the future of wellness.JOB PURPOSESupport the Director of Marketing, PR & Communications in delivering integrated marketing initiatives that strengthen brand awareness, enhance guest engagement and support commercial objectives.Drive the execution of marketing activities across multiple channels, ensuring consistency with brand standards and business priorities.Collaborate closely with the Digital Marketing Manager and cross-functional teams to deliver effective campaigns and meaningful guest experiences.Contribute to the continuous evolution of the brand by identifying opportunities, generating ideas and supporting innovation across the marketing function.Act as an ambassador of Jayasom's wellness and sustainability culture by reflecting its values through daily work and interactions.GENERAL RESPONSIBILITIESMaintain effective communication with all levels of the organization.Develop and maintain strong relationships with colleagues, corporate office, guests and external partners.Work collaboratively with colleagues within the department and across all resort departments to ensure the successful delivery of projects and initiatives.Keep informed of the resort's facilities, services, programmes and experiences.Participate actively in departmental meetings, training programmes and cross-functional initiatives.Support the achievement of departmental objectives and business priorities.Demonstrate professionalism, initiative and accountability in all aspects of the role.Maintain confidentiality and protect sensitive information relating to the business.Adopt a proactive and solution-oriented approach to responsibilities and challenges.Undertake additional responsibilities as required in line with operational needs.PEOPLE MANAGEMENTSupport the development, mentoring and guidance of team members and interns where applicable.Foster a culture of collaboration, accountability and continuous improvement.Encourage effective communication and teamwork within the department and across the organization.Promote professionalism, creativity and service excellence.Support knowledge sharing and contribute to the development of marketing best practices.Lead by example and encourage a positive and high-performing work environment.KEY OPERATIONAL RESPONSIBILITIESManage the day-to-day operations of the Marketing function, ensuring the timely execution of campaigns, projects and initiatives.Develop and execute integrated marketing campaigns to support brand awareness, business objectives and commercial priorities.Proactively identify opportunities to enhance brand visibility, guest engagement and revenue generation.Lead the planning, development and production of marketing collateral, presentations, menus, signage and promotional materials, ensuring consistency with brand standards.Drive content planning and oversee the creation of engaging content across multiple channels.Coordinate photography and videography productions and maintain a comprehensive content and asset library.Work collaboratively with the Digital Marketing Manager to align content, campaigns, social media and digital initiatives.Coordinate influencer and content creator collaborations to support marketing objectives.Manage relationships with agencies, photographers, videographers, designers, printers and external suppliers to ensure timely and high-quality delivery.Monitor campaign performance and provide recommendations to improve effectiveness and return on investment.Prepare reports, presentations and campaign evaluations to support departmental objectives and decision-making.Conduct market research and monitor competitor activities, consumer trends and industry developments to identify opportunities and emerging trends.Collaborate closely with Sales, Revenue, Wellness, Operations and other departments to support launches, promotions and commercial initiatives.Lead the planning and execution of events, activations and marketing initiatives on property.Anticipate business needs and proactively recommend ideas, campaigns and initiatives that support brand awareness and commercial performance.Support the management and control of marketing budgets and expenditures.Maintain and organize marketing assets, photography libraries, templates and departmental records.Stay informed of emerging technologies, AI tools and industry best practices and identify opportunities to improve efficiencies and marketing performance.Manage multiple projects simultaneously and ensure delivery against agreed timelines, budgets and quality standards.Foster strong relationships with internal departments and external partners and contribute to a culture of collaboration, innovation and continuous improvement.Act as a guardian of brand consistency and ensure that all marketing activities reflect the positioning, standards and values of the brand.Undertake additional responsibilities as required in line with the operational needs of the business.JOB REQUIREMENTSQualifications:BSc/BA in Marketing (preferred) or equivalentWork Experience:Proven experience in launching a new brand, preferably in the hospitality or wellness industriesMinimum five years' experience in marketing, brand management or communications.Previous experience within luxury hospitality, wellness, lifestyle or premium brands is preferred.Experience working with agencies, production partners and external suppliers.Proven experience managing multiple projects and delivering campaigns in a fast-paced environment.Experience in pre-opening environments is advantageous.Knowledge:Marketing principles and campaign management.Brand management and content development.Consumer trends and market research methodologies.Social media and content marketing.Marketing analytics and reporting.Project management principles.English language and Fluency in (Arabic)Competencies:Analytical and Problem solvingStrategic thinking.Influencing othersProactiveTeamworkCreativity and InnovationCommercial awareness.Planning and organisation.Communication and interpersonal skills.Collaboration and relationship building.Adaptability and agility.Attention to detail.Time management and prioritisation.Technical Skills:Analysis and information gatheringAbility to handle complexityProduct knowledgeCustomer excellenceAttention to detailTime managementRisk and reputation managementCanva.Adobe Creative Suite, including Photoshop, Illustrator and InDesign.Lightroom and basic video editing platforms.Budget tracking and administration.Attitude:Positive and proactive.Collaborative and approachable.Professional and accountable.Creative.Flexible and adaptable.Reliable and trustworthy.Ethical and discreet.Detail-oriented.Solutions-driven.Resilient and able to perform effectively in a dynamic environment.Committed to continuous learning and improvement.Disclaimer: The above statements are intended to describe the general nature and level of work being performed. This is not an exhaustive list of responsibilities. Position Descriptions are dynamic and change depending on the organizational requirements. All staff may be required to perform duties outside of their normal responsibilities as required.