Marketing Director
Sanzen Developments · Dubai, United Arab Emirates
Apply & track with Apply EdgeWe are looking for an experienced and commercially driven Marketing Director to lead the marketing function of a growing UAE-based real estate development company.The ideal candidate will have strong experience in real estate development, project launches, brand strategy, digital marketing, lead generation, and agency management within the UAE market.Key Responsibilities:• Develop and execute the overall marketing strategy aligned with business and sales objectives.• Lead marketing campaigns for new real estate project launches.• Manage brand positioning, corporate identity, PR, digital marketing, social media, and performance marketing.• Plan and manage marketing budgets, ensuring measurable ROI and effective cost control.• Drive qualified lead generation and work closely with the Sales Department to improve conversion.• Manage external agencies, media partners, creative teams, and other marketing suppliers.• Conduct competitor, market, pricing, and customer analysis to support project positioning.• Oversee marketing collateral, brochures, presentations, events, exhibitions, and launch activities.• Monitor campaign performance through KPIs, analytics, CPL, ROI, and lead conversion reports.• Build and lead a high-performing marketing team.Requirements:• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.• Proven experience in a senior marketing leadership role within the UAE real estate development sector.• Strong knowledge of the UAE property market and real estate buyer/investor segments.• Demonstrated experience managing successful property launches and integrated marketing campaigns.• Strong expertise in digital marketing, CRM, lead generation, branding, PR, and performance marketing.• Excellent leadership, communication, analytical, and stakeholder-management skills.• Developer-side experience in the UAE is highly preferred.