Marketing Director
The Global Search Company · United Arab Emirates
Apply & track with Apply EdgeWe are partnering with a growing FMCG organisation looking to appoint an experienced Marketing Director to lead brand, category and commercial marketing strategy across regional and international markets.This is a senior leadership opportunity for a commercially focused marketing professional with strong FMCG and manufacturing experience, ideally combined with exposure to Middle Eastern markets and consumers.The successful candidate will play a key role in driving brand growth, innovation, consumer engagement and market expansion across a fast-paced and evolving business environment.Key ResponsibilitiesDevelop and execute the company’s overall marketing and brand strategyLead brand positioning, category management and consumer marketing initiativesDrive innovation pipelines and support new product development in partnership with manufacturing and commercial teamsBuild strong go-to-market strategies across retail, wholesale and distributor channelsAnalyse market trends, customer insights and competitor activity to identify growth opportunitiesLead trade marketing, digital marketing and activation campaigns to strengthen brand visibility and commercial performanceWork closely with Sales, Supply Chain, Operations and Manufacturing teams to ensure alignment across the businessManage agency relationships, media planning and marketing budgetsDevelop and mentor a high-performing marketing teamMonitor campaign effectiveness, ROI and overall brand performanceCandidate ProfileProven experience in a senior marketing leadership role within FMCGStrong understanding of manufacturing-led businesses and operational environmentsExperience developing and managing brands across multiple marketsExposure to Middle Eastern markets would be highly advantageousStrong background across brand management, trade marketing, category and consumer insightCommercially driven with strong strategic and analytical capabilityExperience working closely with sales and distribution functionsStrong leadership, communication and stakeholder management skillsAble to operate effectively within a fast-paced and evolving organisation