Marketing Director

Build the function. Shape the portfolio. Create brands that consumers choose, not products that merely reach the shelf.Our Client : A privately owned Saudi consumer technology business with an established national distribution platform, retail and ecommerce operations, and a growing portfolio of owned brands. The company represents leading international device brands across Saudi Arabia and is now building the marketing capability required for its next phase of growth.Your Role This is not a conventional campaign or communications role. Reporting to the senior commercial leadership, you will establish the marketing function and shape how the business understands consumers, selects categories, develops products and builds brands.You will strengthen the performance of principal brands while creating a repeatable engine for owned-brand growth. That means taking opportunities from consumer insight and portfolio choice through product development, pricing, positioning, packaging, launch, distribution and commercial scale.You will work across sales, distribution, retail, ecommerce, finance, procurement, external manufacturers and agency partners. You will be expected to challenge assumptions, create the operating rhythm and connect every marketing decision to revenue, margin, market share and brand value.What You Will Own Build the marketing organization, capability, processes, agency model and performance measures from the ground up.Define consumer, category and portfolio strategy across principal and owned brands.Identify market gaps and translate them into commercially viable product and brand opportunities.Lead product development with external manufacturers from concept and specification through launch.Shape pricing, assortment, positioning, packaging and go-to-market decisions.Build consumer demand across distribution, retail, ecommerce and key-account channels.Create stronger use of consumer and customer data for commercial decision-making.Manage marketing investment with clear accountability for return, revenue and profitability.Develop a capable team and influence senior stakeholders in an entrepreneurial, family-owned environment.Must HaveA strong foundation in brand and category marketing within a recognized blue-chip consumer business.Subsequent experience in a regional, local or owner-led company where you personally built or materially transformed a brand.Clear evidence of owning the complete journey from consumer insight through product, pricing, launch, distribution and scale.Meaningful P&L, revenue, gross-margin or category-commercial accountability.Experience working across distribution, wholesale, retail, key accounts and ecommerce.Exposure to private label, owned brands, contract manufacturing or external product-development partners.Saudi or GCC market experience and a practical understanding of local consumer and channel dynamics.A track record of building teams, processes and capability without relying on extensive multinational infrastructure.The confidence to work hands-on, make decisions with imperfect information and earn influence across commercially driven stakeholders.The Profile That Will Stand OutYou learned disciplined marketing in a strong consumer organisation, but you did not remain dependent on its systems. You then moved closer to the market, built with fewer resources and proved that you could turn an opportunity into a product, a product into a brand, and a brand into a commercially successful business.