Marketing Director

Company Description POTENCIA ACADEMY is an education institute focused on preparing students for engineering and medical entrance exams as well as board examinations through interactive lectures led by qualified faculty. The academy builds a strong academic foundation from class X to support success in diverse career paths. It also offers aptitude classes for various competitive exams, helping learners develop critical problem-solving and test-taking skills. All faculty members are from IITs, bringing strong subject expertise and teaching experience to clarify fundamental concepts rather than relying on memorization. The environment is designed to support student success through conceptual learning and consistent guidance.Role Description The Marketing Director at POTENCIA ACADEMY is a full-time, on-site role based in Bathinda, responsible for leading the overall marketing strategy and execution for the institute. This role involves developing and implementing integrated marketing plans to promote academic programs, events, and initiatives to students and parents. The Marketing Director will oversee market positioning, coordinate campaigns across digital and offline channels, and manage branding, communications, and promotional activities. Day-to-day responsibilities include supervising the marketing team, analyzing market trends and performance data, coordinating with academic leadership on enrollment goals, and building partnerships with schools and community organizations. The role also includes budget management, monitoring ROI of marketing efforts, and ensuring consistent messaging that reflects the academy’s mission and values.Qualifications Strong marketing strategy and planning skills, including experience in Marketing and Market Planning.Proficiency in Marketing Management with a track record of leading marketing teams and managing campaigns end-to-end.Ability to conduct and interpret Market Research to guide decision-making and identify growth opportunities.Experience collaborating with Sales functions to support enrollment targets and conversion initiatives.Proven experience in education or service-based sectors is preferred, with familiarity in student or parent-focused marketing.Excellent communication, leadership, and stakeholder management skills, with the ability to work cross-functionally.Strong analytical abilities, including data-driven decision-making and use of marketing metrics and tools.Bachelor’s degree in Marketing, Business, Communications, or a related field; a master’s degree or equivalent experience is an advantage.