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Marketing Director

Robert Half · Shelton, CT

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About the CompanyOur client is a rapidly growing technology company transforming how individuals and businesses book premium ground transportation services nationwide. Through a proprietary digital platform and mobile app, they connect customers with a trusted network of transportation providers, creating a seamless marketplace experience. Following significant growth and recent investment backing, the company is entering its next stage of expansion and is seeking a hands-on Director of Marketing to drive brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity for a strategic marketer who loves execution, thrives in entrepreneurial environments, and wants to make a visible impact within a growing business.About the RoleReporting directly to executive leadership, the Director of Marketing will own the company's marketing strategy and execution across the entire customer journey. This person will serve as a key business partner responsible for developing creative growth initiatives, optimizing digital performance, strengthening brand positioning, and driving lead generation efforts. The ideal candidate is equally comfortable developing strategy and rolling up their sleeves to execute campaigns, create content, analyze performance data, and identify new growth opportunities.ResponsibilitiesDevelop and execute the overall marketing and go-to-market strategyDrive customer acquisition and lead generation initiatives across digital channelsOwn and manage the company's social media presence and content strategyOversee brand development and ensure consistency across all customer touchpointsCreate and manage marketing collateral, including product marketing materials, sales enablement assets, trade show materials, conference marketing, and promotional contentPartner with internal stakeholders to support business growth objectivesMonitor campaign performance and leverage analytics to improve resultsIdentify SEO, keyword, and content opportunities to increase visibility and customer acquisitionManage external marketing resources, vendors, and specialized project partnersSupport national marketing initiatives that strengthen market presence and brand awarenessQualifications7+ years of progressive marketing experienceExperience leading marketing efforts for a national brand or customer baseStrong background in digital-first marketing environmentsDemonstrated success driving lead generation and revenue growthExperience developing and executing omnichannel marketing programsStrong understanding of SEO, SEM, customer acquisition, and performance marketingAbility to evaluate data, identify trends, and turn insights into actionable growth strategiesPreferred SkillsExperience within technology, marketplace, platform-based, e-commerce, or digital services businessesBackground working in a fast-growing startup or high-growth environmentExperience managing external agencies, consultants, and marketing vendorsStrong understanding of customer journey optimization and digital ecosystem managementPay range and compensation packageCompetitive base salary of $120,000 - $140,000Performance-based bonus opportunityPotential future equity participationHealth benefitsDirect visibility and partnership with executive leadershipSignificant ownership and decision-making authorityCollaborative, entrepreneurial culture with minimal bureaucracyOpportunity to make an immediate and measurable impact on a growing businessEqual Opportunity StatementIf you're a growth-minded marketing leader who enjoys wearing multiple hats and wants to build something meaningful, we'd love to connect with you.