Marketing Director

Digital Marketing DirectorCosta Mesa, CA | 100% Onsite (5 Days/Week)Our client is seeking a results-driven Digital Marketing Director to lead customer acquisition, demand generation, and digital growth initiatives across a diverse portfolio of marketing channels. This strategic leadership role will oversee large-scale paid media investments, drive measurable business outcomes, and develop innovative marketing programs that support aggressive growth objectives.This is an opportunity for a hands-on marketing leader who thrives in a data-driven environment and enjoys balancing strategic planning with day-to-day execution. The ideal candidate has a proven track record of scaling digital marketing programs, optimizing lead generation funnels, and leveraging analytics to maximize marketing performance and ROI.What You'll DoDrive Digital Growth & Customer AcquisitionDevelop and execute comprehensive digital marketing strategies focused on lead generation, customer acquisition, brand awareness, and revenue growth.Lead multi-channel performance marketing programs across paid search, paid social, display, native advertising, affiliate marketing, content syndication, email marketing, and SEO.Identify opportunities to improve conversion rates, lead quality, acquisition efficiency, and overall marketing effectiveness.Partner with executive leadership to establish KPIs, forecasts, and growth objectives.Lead Paid Media StrategyOwn and optimize significant digital advertising investments exceeding $1M per month.Oversee media planning, budget allocation, forecasting, campaign optimization, and performance measurement.Monitor key metrics including CAC, CPL, ROAS, conversion rates, and lead quality to maximize return on investment.Make data-driven decisions that drive customer acquisition and revenue growth.Build Strategic Media PartnershipsManage and expand relationships with premium business publishers and media partners.Develop integrated campaigns that include sponsored content, native advertising, thought leadership, and lead generation initiatives.Evaluate performance and optimize investment strategies based on engagement, lead quality, and conversion metrics.Identify new partnership opportunities that support long-term growth objectives.Optimize Digital ExperiencesLead SEO strategy, website optimization, conversion rate optimization (CRO), and user experience initiatives.Partner with creative, content, and web teams to deliver engaging customer experiences that drive measurable results.Oversee website content, landing page development, and digital content strategy.Analytics & Performance LeadershipUtilize GA4, CRM platforms, advertising technologies, and attribution models to evaluate performance and uncover growth opportunities.Develop executive-level dashboards and reporting that transform complex data into actionable insights.Continuously test and optimize audience targeting, messaging, creative assets, and landing page performance.Lead efforts to improve marketing automation, lead nurturing, and conversion strategies.What We're Looking For7+ years of progressive digital marketing experience.3+ years of leadership experience managing marketing programs, agencies, or teams.Proven success managing large-scale paid media programs with direct ownership of strategy, execution, optimization, and reporting.Experience managing advertising budgets of at least $250K+ per month.Deep expertise in lead generation, customer acquisition, demand generation, and performance marketing.Strong experience across:Google AdsPaid Search (SEM/PPC)Paid Social (Meta, LinkedIn, etc.)Display & Native AdvertisingSEOEmail MarketingAffiliate MarketingContent SyndicationAdvanced analytical skills with experience leveraging GA4, CRM platforms, attribution tools, and marketing technology platforms.Excellent communication, leadership, and stakeholder management capabilities.Preferred QualificationsExperience in B2B lead generation or other high-volume customer acquisition environments.Experience working with enterprise CRM and marketing automation platforms.Familiarity with website optimization best practices and digital technologies.Experience leading cross-functional teams in fast-paced, growth-oriented organizations.Bachelor's degree in Marketing, Business, Communications, or a related field.Why Join?This role offers the opportunity to own a substantial digital marketing budget, influence executive-level growth strategy, and build scalable acquisition programs that have a direct impact on business performance. The successful candidate will play a key role in driving lead generation, customer acquisition, and long-term revenue growth while partnering closely with executive leadership.