Marketing Director

Position: Marketing Director Location: Brooklyn, NY (In-Office) Company: MockinsAbout Mockins Mockins is a fast-growing automotive e-commerce brand based in Brooklyn, NY. As we continue to expand, we're looking for a strategic marketing leader to strengthen our brand, drive growth, and lead our marketing efforts across channels.Position Overview We're seeking a Marketing Director to own the overall marketing strategy for Mockins — shaping brand positioning, building the marketing team, overseeing key growth channels, and using data and KPIs to drive measurable business results.Key ResponsibilitiesDevelop brand positioning and overall marketing strategy, ensuring a unified identity across all channelsLead, develop, and set priorities for the marketing teamDrive email marketing strategy as a key growth and retention channelEstablish, track, and analyze marketing KPIs, ROI, and performanceOversee paid media strategy, including Google Ads, Meta, and other platformsGuide content and campaign strategy while ensuring a consistent brand voiceLead product launches and major marketing initiativesUse market, customer, and competitor insights to identify growth opportunitiesManage marketing budgets and allocate resources effectivelyQualifications3+ years of marketing leadership experience, including team managementStrong strategic, analytical, and data-driven mindsetExperience developing brand and growth strategiesFamiliarity with email marketing, paid advertising, and digital analyticsStrong leadership, communication, and organizational skillsE-commerce or consumer product experience preferredWhy Join Mockins? Join a growing company where you'll have the opportunity to make a meaningful impact on the direction and growth of the brand.