Marketing Director

Brand Strategy & Integrated Marketing:Lead integrated omnichannel marketing and communications across digital, retail, PR, and influencer touchpoints, ensuring consistency and impact.Balance short-term commercial goals with long-term brand equity, creating emotional consumer connections that sustain market leadership.Trade Marketing & Channel ExcellenceDrive trade marketing strategies that accelerate sell-out across traditional retail, modern trade, e-commerce, and D2C.Deliver best-in-class retail execution through merchandising, in-store experience, and point-of-sale excellence.Partner closely with Sales and Product teams to execute 360° launch plans and optimize channel-specific programs and MDF investments for ROI.Financial Management & Performance OptimizationOwn marketing budget allocation with strong P&L understanding, ensuring investments are directed to highest-impact initiatives.Build and evaluate business cases with clear ROI frameworks and success metrics.Track, analyze, and optimize marketing performance against business, financial, and consumer KPIs.Cross-Functional Leadership & Market IntelligenceCollaborate across Sales, Finance, Product, and global teams to align strategies and deliver business outcomes in a matrix organization.Translate market insights, consumer trends, and competitive intelligence into actionable strategies.Build and lead a high-performing team, fostering accountability, innovation, and continuous capability development.