Marketing Director

Company Description bACEic Labs provides a unified platform that connects strategy, marketing, sales, operations, student success, finance, and technology for education-focused organizations. The platform is designed to help institutes operate more efficiently, accelerate growth, and improve outcomes for learners and stakeholders. By bringing people, processes, data, and technology together, bACEic enables every function to work in alignment toward shared goals. The company focuses on creating a connected institute experience with a single platform and a clear path to sustainable growth.Role Description The Marketing Director at bACEic Labs, role is responsible for leading the overall marketing strategy, developing integrated campaigns, and aligning marketing initiatives with business objectives across the institute ecosystem. Day-to-day responsibilities include overseeing market planning, managing marketing programs, guiding brand positioning, and coordinating closely with sales, product, and operations teams to drive demand and revenue. This role also involves stakeholder communication, collaboration with senior leadership, and representing the brand at events and industry forums. Job is not based on salary but equity.QualificationsStrong skills in Market Planning and Marketing Management to design and execute strategic, multi-channel marketing initiatives.Proficiency in Market Research and Marketing to understand customer needs, identify opportunities, and shape data-informed go-to-market strategies.Experience in aligning Marketing and Sales activities to drive pipeline growth, conversion, and long-term customer relationships.Proven leadership experience in senior marketing roles, preferably in SaaS, EdTech, or education-focused businesses.Ability to interpret analytics and performance metrics, using data to optimize campaigns and resource allocation.Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across cross-functional teams.Demonstrated experience managing and mentoring marketing teams, agencies, and external partners.Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.