Marketing Director

1.ResponsibilityMarketing Strategy & Business GrowthDevelop and lead the overall Marketing Strategy and Annual Marketing Plan in alignment with ACCESSTRADE’s business strategy, growth priorities and long-term objectives.Identify new market opportunities, customer segments, industries and growth levers to strengthen ACCESSTRADE’s market position and business potential.Build and continuously improve the Marketing Growth Model, covering brand, demand generation, acquisition, conversion and customer engagement.Brand MarketingManage and develop the brand, ensuring consistency and positivity in all marketing strategies and tasks.Enhance brand awareness and image in the minds of customers and partners.Create creative and engaging content to attract and retain customers.Develop Brand Communication Ideas (BCI) in alignment with the Brand Vision, and long-term goals to ensure a strong and consistent brand presence in the market.Drive the BCI execution to ensure that all communications efforts are aligned and work harmoniously to deliver a consistent brand message and effectively engaged the target audience across multiple channels, including traditional and digital mediaPerformance MarketingManage and implement online marketing strategies to maximize performance and ROI.Enhance online advertising performance and optimize cost per click (CPC) and cost per acquisition (CPA).Generate Customer/Sale and Increase (Growth) sale/customer for company through marketing activities: - Market research- Product/service marketing through digital campaigns- Branding and marketing communication. Especially Build up social channel and activities - Listen from market, competitors, all information trend (digital marketing trends) related to Digital marketing industry, Affiliate marketing- Optimize performance and optimize the cost of all marketing activitiesProduct Marketing - Support branding and performance efforts across all industries and company projects (Ecommerce/Finance/Mobile/D2C/Social marketing/SME/...)2.RequirementsExperience: Minimum 10 years of experience in marketing leadership roles. Proven experience in Performance Marketing and Brand Marketing, preferably gained in technology companies, digital marketing agencies, affiliate marketing platforms/networks, or other digital-first businesses.Strong capabilities in:Strong knowledge and hands-on experience in Brand Marketing & Performance MarketingProven ability to develop and manage a master brand / brand architecture.Excellent leadership and people management skills, with experience building and developing high-performing teams.Strong analytical and data-driven mindset, with the ability to translate data into business and marketing decisions.Excellent communication, stakeholder management, and interpersonal skills.Good knowledge of:Technology products / digital products and the ability to understand product-driven businesses.Digital Marketing, including performance-oriented marketing approaches.Customer-centric marketing and service.Growth Hacking mindset and ability to identify new growth opportunities.Strong ROI / commercial mindset, with a focus on marketing effectiveness and business impact.English proficiency: Fluent in both written and verbal communication.3.BenefitsTotal Income: Up to 3500$ (include base salary + incentive + bonus for key member + more than 22 benefit types)Regulated time for performance evaluation and periodic salary review13th month salary in accordance with company policies and regulationsBonuses on holidays: New Year's Day, 01/06, 02/09, quarterly bonus, year-end bonus...Meal, gasoline and mobile phone allowances and personal health insurance package allowances (depending on each vacancy)Opportunity to work and train abroad (Europe, Japan, Singapore, Malaysia...)Opportunity to have internal and external training to improve professional skills and working skillsSocial insurance, health insurance and unemployment insurance will be in accordance with Labor LawAnnual travel, team-building activities