Marketing Director

Company Description Royal Phuket Marina is a renowned mixed-use waterfront development in Phuket, one of Asia’s leading resort destinations. Since opening in 2004, it has received multiple international awards and remains the only marina in Thailand with a prestigious 5 Gold Anchor rating. The development features a world-class marina, ultra-luxury villas, innovative waterfront condominiums, a promenade with dining and leisure options, extensive conference and exhibition facilities, and a state-of-the-art health club and spa. Strategically located on Phuket’s east coast, it offers convenient access to the island’s airport, hospitals, schools, shopping, and golf courses, and serves as a gateway for tens of thousands of tourists each month to nearby islands. Ongoing expansion plans, including new hotels, a water park, and a beach club, aim to further establish Royal Phuket Marina as a world-class family and waterfront destination.JOB SUMMARYWe're looking for a marketing leader who thinks like a brand builder and performs like a growth operator. You will own the full marketing function strategy, team, and budget with a clear mandate: grow qualified leads, convert them into revenue, and position Royal Phuket Marina as Southeast Asia's most desirable marina lifestyle brand.This position is based in Phuket, Thailand. JOB RESPONSIBILITIES Digital Marketing & Performance GrowthOwn the digital strategy across paid, SEO, CRM, and marketplace channels to drive qualified leads for berthing, commercial leasing, residential re-sales, F&B dining and event bookingsBuild and optimize full-funnel campaigns with clear CAC, conversion and ROAS targetsLead website, social, and content strategy to strengthen organic reach and search visibility Implement marketing automation and CRM nurture flows to shorten sales cycles for high-value leads (yacht owners, property buyers, corporate partners) Marina Lifestyle EventsDesign and deliver a signature annual events calendar (boat shows, lifestyle and F&B activations) that builds brand equity and drives direct commercial returnPartner with sponsors, yacht brands, and hospitality partners to co-fund and amplify event reachConvert event attendance into pipeline capturing, qualifying and following up on leads generated at every activation Branding & PositioningOwn brand strategy and guidelines across all touchpoints, ensuring consistency across berthing, real estate, F&B and event sub-brandsElevate Royal Phuket Marina's positioning regionally and internationally as a premium marina lifestyle destinationManage PR, media, and influencer partnerships to build brand credibility in target markets (Thailand, Southeast Asia and international yacht-owning audiences)Revenue & Commercial AccountabilitySet and own marketing KPIs tied directly to lead generation, conversion and revenue uplift across all business linesWork closely with Sales, Marina Operations and F&B leads to align campaigns with commercial targetsReport regularly to leadership on marketing ROI, pipeline contribution and channel performance JOB REQUIREMENTS8+ years in marketing leadership, ideally spanning luxury lifestyle, hospitality, real estate, marine/yachting or premium consumer brandsProven track record of driving measurable lead generation and revenue growth through digital marketingStrong experience conceptualizing and executing large-scale lifestyle or brand eventsSharp brand instincts paired with a performance-marketing mindset comfortable owning both creative direction and a P&L-style dashboardExperience managing agency partners, sponsors, and cross-functional commercial teamsFluent English required; Thai language skills a strong advantage