Marketing Director

About Caravan WellnessCaravan Wellness is a leading B2B health and wellness content platform that helps employers, healthcare organizations, financial institutions, and digital health companies engage millions of users with trusted, expert-led content. Our growing library includes thousands of videos, articles, audio experiences, and interactive tools covering physical health, mental health, nutrition, financial wellness, caregiving, chronic conditions, women's health, and more. Our content is delivered through enterprise partnerships around the world. We're looking for a Marketing Director to build and scale our marketing function as we continue to expand.About the RoleAs Marketing Director, you will own Caravan's marketing strategy from planning through execution. You'll lead initiatives that generate demand, strengthen our brand, support sales, and position Caravan as the leading content partner for health and wellness organizations. This is a highly strategic, hands-on role for someone who enjoys building marketing systems while also executing campaigns.ResponsibilitiesDevelop and execute Caravan's overall marketing strategyBuild multi-channel demand generation campaignsPartner closely with Business Development to generate qualified enterprise leadsManage website strategy, SEO, and conversion optimizationOversee content marketing including blogs, case studies, newsletters, webinars, and thought leadershipManage paid advertising across LinkedIn, Meta, Google, and other channelsCreate sales enablement materials including presentations, one-pagers, email campaigns, and product collateralManage social media strategy across company brandsAnalyze marketing performance and optimize campaigns using data and KPIsCoordinate external vendors, freelancers, and creative partners as neededHelp launch new products, content collections, and strategic partnershipsQualifications5+ years of B2B marketing experienceExperience marketing SaaS, healthcare technology, digital health, wellness, HR technology, or enterprise software preferredStrong understanding of demand generation and lead nurturingExperience with SEO, email marketing, paid media, and marketing analyticsExcellent writing and communication skillsExperience working cross-functionally with sales and executive leadershipComfortable balancing strategy with day-to-day execution