Marketing Director

About the RoleThe Director, Marketing will be responsible for planning and managing the marketing of the company's services and achievements, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with brand identity.ResponsibilitiesEstablishes strategic marketing plans to achieve corporate objectives for servicesEstablishes positioning and identifies target audiencesDevelops and deploys comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organizationDevelops and manages marketing operating budget on a quarterly and annual basis and allocates funds wiselyPlans and oversees advertising and promotion activities including print, online, electronic media, and direct mailEstablishes and maintains a consistent corporate image throughout all product lines, promotional materials, and eventsProduces valuable and engaging content for website and social media that attracts and converts target groupsUpdates and maintains the company's intranet, website, and social mediaEvaluates and recommends distribution channel development programsOversees and approves marketing material, from website banners to hard copy brochures and case studiesMeasures and reports on the performance of marketing campaigns, gaining insight and assessing against goalsServes as liaison with outside agencies on ongoing promotional campaignsGuides preparation of marketing activity reports and presents to executive managementKeeps informed of marketing strategies and trendsQualificationsBachelor's degree in marketing, finance, business administration, or similar OR equivalent experience, required4-7 years’ sales or marketing experienceRequired SkillsSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.) and market research methodsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Preferred SkillsKnowledge of HTML, CSS and web development tools