Marketing Director

Director of Marketing

Company: Better Life Science

Location: On-Site: Alpharetta, GAEmployment Type: Full-TimeAbout the RoleBetter Life Science is seeking an experienced, hands-on Director of Marketing to lead our marketing strategy and drive customer acquisition and revenue growth.This role will own marketing across paid advertising, SEO, e-commerce, CRM, content, affiliate/influencer marketing, analytics, and website optimization.

The ideal candidate is both strategic and execution-oriented and can take initiatives from planning through execution and performance analysis. Our marketing director will have to be comfortable with advertising sexual health and wellness to mature audiences.ResponsibilitiesDevelop and execute the company's overall marketing and growth strategy.Manage and optimize Google Ads, Meta Ads, and other paid channels.Manage and optimize Amazon and Walmart marketplace listings and paid Ads.Lead SEO, content strategy, Google Analytics, and performance reporting.Manage and optimize our Shopify e-commerce experience and conversion funnel.Develop CRM, email, retention, upselling, and customer acquisition strategies.Grow and manage affiliate and influencer partnerships.Track KPIs including CPA, ROAS, conversion rate, revenue, retention, and marketing ROI.Create and coordinate marketing content and creative using tools such as Canva, Illustrator, and Photoshop.Leverage AI tools such as ChatGPT, Grok, and Google Gemini to improve marketing efficiency.Work with leadership, agencies, freelancers, and cross-functional teams to execute marketing initiatives.Identify new opportunities to increase traffic, conversions, customer acquisition, and revenue.Requirements5+ years of marketing experience, with significant hands-on experience in digital marketing.5+ years of experience with paid advertising, SEO, analytics, and e-commerce marketing.Strong experience with Google Ads, Facebook/Instagram Ads, Google Analytics, CRM, and KPI reporting.Experience with Shopify.Experience with customer retention, cross-selling, upselling, and revenue growth.Strong analytical, communication, and project-management skills.Ability to work independently and take ownership of the marketing function.Bachelor's degree in Marketing, Business, or related field preferred.Preferred: Experience in healthcare, diagnostics, wellness, regulated industries, DTC e-commerce, affiliate/influencer marketing, or subscription businesses.The Ideal CandidateWe're looking for an entrepreneurial marketer who can think strategically but also execute. This person should be comfortable managing campaigns, analyzing data, improving the website, developing new growth opportunities, and working directly with leadership to build a scalable marketing engine.This is an opportunity to have significant ownership over the marketing function and directly influence the growth of Better Life Science.