Marketing Director

Marketing Director – Digital & Performance

Location: LondonSector: Premium Hospitality | Private Members’ Clubs | LifestyleSalary: Up to £85,000Contract: PermanentThe OpportunityWe're looking for a commercially driven, digitally savvy Marketing Director to lead marketing strategy, digital performance and customer acquisition for a premium hospitality and membership-led business in London.This is an exciting opportunity for a strategic yet hands-on marketing leader who understands how to combine premium brand positioning with performance-led marketing to drive membership growth, bookings, engagement and revenue.The successful candidate will take ownership of the marketing strategy and digital ecosystem, with a particular focus on paid media, conversion rate optimisation (CRO), website performance, CMS and customer acquisition.Key ResponsibilitiesMarketing Strategy & Commercial GrowthDevelop and deliver the overarching marketing strategy aligned with business objectives.Drive membership acquisition, customer engagement, bookings and revenue growth.Build integrated marketing campaigns across digital, brand and customer channels.Identify new opportunities to grow market share and strengthen brand positioning.Paid Media & Digital PerformanceLead paid media strategy across Google Ads, Meta and other relevant platforms.Oversee digital marketing budgets, agency relationships and campaign optimisation.Drive improvements in customer acquisition cost, return on investment and lead conversion.Manage SEO, organic acquisition and digital growth initiatives.Website, CMS & CROOwn the website strategy, digital customer experience and CMS roadmap.Lead conversion rate optimisation initiatives, including A/B testing, landing page performance and user journey improvements.Oversee website content, functionality, UX and ongoing development.Work closely with internal teams and external developers to maximise website performance and conversion.CRM, Customer Experience & AnalyticsOversee digital customer journeys, from initial awareness through to membership conversion and retention.Collaborate with membership and commercial teams to optimise lead generation and nurturing.Use GA4, CRM insights and reporting dashboards to measure effectiveness and identify growth opportunities.Develop data-led strategies to improve engagement, retention and lifetime value.Leadership & Stakeholder ManagementLead and develop marketing resources and external agency partners.Work closely with senior leadership, commercial, operations and membership teams.Manage marketing budgets, performance reporting and strategic planning.Champion a commercially focused, data-driven approach to marketing.About YouProven experience as a Marketing Director, Head of Marketing or senior digital marketing leader.Background in premium hospitality, private members’ clubs, luxury lifestyle, leisure or membership-led businesses.Strong understanding of paid media, performance marketing and customer acquisition.Hands-on knowledge of CRO, CMS platforms, website optimisation and digital analytics.Experience developing marketing strategies that deliver measurable commercial results.Strong leadership, stakeholder management and agency management skills.Comfortable balancing high-level strategic direction with hands-on delivery.Passionate about hospitality, customer experience and premium brands.The PackageSalary: Up to £85,000 depending on experience

Location: LondonAn opportunity to lead marketing strategy and digital transformation within a premium hospitality and membership-led environment, with real ownership of commercial growth and customer experience.