Marketing Director

📣 At Vorwerk Türkiye, we are looking for a strategic and hands-on Marketing Director to lead and shape all marketing activities for Thermomix.We are looking for a leader who can inspire teams, translate strategy into action, and create meaningful customer and network engagement across all touchpoints. If you are passionate about building strong brands, working cross-functionally, and turning ideas into measurable results, this role offers a unique opportunity to make a real impact.What You’ll Be Responsible ForDefine and implement the annual marketing strategy for Thermomix Türkiye in alignment with the General Manager and Vorwerk HomeDrive sales growth, brand development, market positioning, and network expansion within the direct sales modelLead and develop the local marketing teams (Advisor & Customer Marketing, Recipe Business, Digital Marketing) with overall responsibility for 6 team membersPlan and manage the annual marketing budget, ensuring cost optimization, transparency, and monthly reportingEnsure consistent and impactful brand communication across all channels (sales network, digital, PR, CRM, product launches)Develop and execute promotional initiatives, product communication strategies, CRM activities, and sales force marketing and incentive programsCollaborate closely with Sales (incl. E-Commerce) to create integrated marketing and sales action plansLead successful product launches, including positioning, cross-functional coordination, performance monitoring, and continuous improvementOversee public relations and ensure alignment of messaging with media, partners, and brand ambassadorsMonitor market trends, competition, and consumer insights to support data-driven decision-makingTrack and manage customer satisfaction through continuous NPS monitoring to support sales development and growthAct as a key member of the local Management Team and collaborate closely with Vorwerk Home Marketing & CommunicationsWho We’re Looking ForMaster’s degree in Marketing, Communication, Economics, or a related field10+ years of experience in international marketing roles, including proven leadership responsibilityStrong expertise in brand marketing, communication strategy, and digital marketingExperience in consumer goods and working with sales networks or franchise/direct sales models (direct sales experience is a plus)Strong analytical, strategic, and conceptual thinking skillsExcellent leadership, project management, and stakeholder management capabilitiesStrong communication and influencing skills with a hands-on and pragmatic mindsetAbility to navigate complex stakeholder environments and drive alignment across functionsFluent in English (written and spoken)