Marketing Director - Crypto/Trading

We are working on behalf of a world renowed crypto trading platform that is currently hiring for a marketing director with 15+ years experience who has built growth engines for online businesses in crypto, banking, fintech, or trading platforms.The ideal candidate will have held senior marketing leadership roles in high-growth digital businesses. This individual will own the marketing and growth strategy, combining brand, performance marketing, customer acquisition, lifecycle marketing, analytics, and commercial execution to deliver sustainable revenue growth.This is a highly commercial role requiring a leader who can move beyond traditional marketing to build a data-driven, measurable and scalable customer acquisition and retention engine.Key ResponsibilitiesMarketing & Growth StrategyDevelop and execute the overall marketing and growth strategy aligned with the company's commercial objectives.Build and continuously optimise a scalable growth engine spanning acquisition, activation, conversion, retention and reactivation.Identify new markets, customer segments, channels and growth opportunities.Translate business objectives into measurable marketing strategies, budgets and execution plans.Partner closely with executive leadership on market positioning, growth priorities and long-term strategy.Customer Acquisition & Performance MarketingOwn customer acquisition across paid search, paid social, affiliates, partnerships, programmatic, SEO and other digital channels.Develop sophisticated multi-channel acquisition strategies focused on profitable and sustainable growth.Establish clear frameworks around CAC, LTV, ROAS, conversion rates, payback periods and marketing contribution to revenue.Continuously optimise channel mix and marketing investment based on performance and commercial returns.Develop testing frameworks to improve campaigns, landing pages, funnels, offers and conversion rates.Growth & ConversionTake ownership of the end-to-end customer journey from initial awareness through registration, onboarding, conversion and retention.Identify friction within digital funnels and work with Product, Technology and UX teams to improve conversion.Build structured experimentation and A/B testing programmes.Develop segmentation and personalisation strategies based on customer behaviour, geography, value and lifecycle stage.Use data and customer insights to identify opportunities for incremental growth.CRM, Lifecycle & RetentionBuild sophisticated CRM and lifecycle marketing programmes covering onboarding, engagement, retention, cross-sell and reactivation.Develop automated customer journeys across email, push notifications, SMS, in-app messaging and other channels.Improve customer lifetime value through targeted engagement and retention strategies.Establish customer segmentation and predictive marketing capabilities.Data, Analytics & Marketing TechnologyEstablish a highly analytical and performance-oriented marketing culture.Build dashboards and reporting frameworks that provide clear visibility into marketing performance and ROI.Ensure appropriate attribution models are in place to understand customer acquisition and channel effectiveness.Drive effective use of marketing technology, automation, CRM, analytics and personalisation platforms.Champion the use of AI, automation and advanced analytics to improve marketing efficiency, personalisation and decision-making.Leadership & OrganisationBuild, lead and develop a high-performing multidisciplinary marketing organisation.Structure teams across areas such as growth, performance marketing, CRM, content, brand, partnerships, analytics and creative.Establish clear KPIs, accountability and performance standards.Manage agencies, technology providers and strategic marketing partners.Own marketing budgets and ensure disciplined allocation of investment based on measurable returns.Develop internal capabilities while determining where external specialist expertise provides greater value.Experience & Requirements15+ years of progressive marketing experience, with significant experience in senior marketing leadership positions.Demonstrable success building and scaling growth engines for online or digital-first businesses.Strong industry experience within one or more of the following:Crypto / digital assets, Banking or digital banking, Fintech, Online trading, or investment platformsProven experience managing substantial digital marketing and customer acquisition budgets.