Marketing Director [ Exhibitions ]

Job Title: Marketing Director [Exhibitions]Location: Dubai, UAEPosition :We are seeking an accomplished and visionary Senior Marketing Director to lead the marketing efforts for a portfolio of premier exhibitions and events in Dubai, one of the world’s most dynamic and thriving business hubs. This role is suited for a marketing professional with exceptional leadership skills and extensive experience in the exhibitions or events industry.Key Responsibilities -Strategic Marketing LeadershipDesign and implement comprehensive marketing strategies aligned with organizational goals to drive event attendance, exhibitor participation, and sponsorship opportunities.Lead the development of annual marketing plans, budgets, and timelines while ensuring the highest return on investment.Market Insights and Audience UnderstandingConduct in-depth market research to identify trends, competitive dynamics, and audience behavior within the MENA region.Translate insights into actionable strategies to effectively target and engage key demographics.Multi-Channel Campaign ManagementOversee the creation and execution of integrated campaigns leveraging digital platforms (SEO/SEM, email, social media, and content marketing) and traditional channels (print, OOH, and PR).Ensure campaigns deliver consistent, impactful messaging that enhances brand equity and drives engagement.Brand Management and PositioningMaintain brand integrity across all marketing initiatives, ensuring alignment with organizational values and objectives.Strengthen the brand’s market presence, positioning events as must-attend experiences for industry leaders and stakeholders.Leadership and Team DevelopmentBuild, inspire, and mentor a high-performing marketing team to deliver outstanding results.Collaborate cross-functionally with sales, operations, and content teams to align marketing efforts with broader business objectives.Qualifications and Experience-Education: Bachelor’s degree in Marketing, Business Administration, or a related field;a Master’s degree is preferred.Experience-Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role within the exhibitions, events, or MICE industry.Technical Proficiency: Advanced knowledge of digital marketing tools, CRM systems, marketing automation platforms, and data analytics software.Email CVs to zeena@hirerightt.com