Marketing Director-Premium Food Brand

The ideal candidate will plays a critical role in China omni-channel business growth, fully responsible for company growth agenda, end-to-end brand strategy including portfolio strategy and marketing strategy, PR/communications strategy, category/consumer insight and competition intelligence, digital ecosystem development for our brands, and creative design excellence. The position holder also needs to oversee the Marketing adoption in Hong Kong and Macau markets. ResponsibilitiesFully accountable for company growth agenda and brand P&L, responsible for marketing budget allocation, annual planning, performance review and ROI optimization.Develop mid-long term marketing strategy and annual marketing road map aligned with company business targets, fully accountable for market share, penetration, equity and awareness growth and marketing ROI in line with deployed budget and targets, covering daily indulgence, holiday gifting, wedding & ceremonial, and corporate customized gift scenarios.Product Portfolio ManagementOwn product life-cycle management, new product launch strategy and plan, category optimization and key selling message development.Act as the lighthouse of innovations for Lindt China, own full go-to-market strategy for new chocolate launches: pre-launch research, pricing strategy, packaging & visual system definition, launch campaign planning, and full-cycle market promotion.Collaborate closely with Sales, Trade Marketing, Supply Chain and Finance teams to ensure full execution of marketing strategies.QualificationsMinimum 15 years’ marketing experience in premium FMCG or high-end consumer industry, with 5+ years senior leadership experience.Proven track record of end-to-end brand strategy, national campaign, digital ecosystem and new product operation.In-depth insight into consumer demands of gifting, ritual consumption, and daily leisure consumption; sensitive to aesthetic trends, packaging design, and lifestyle marketing of confectionery products.Proficient in omnichannel marketing operation (Tmall/ JD/ social e-commerce/ offline), familiar with KOL content marketing, co-branding cooperation, and pop-up event operation in the food industry.