Marketing Excellence Specialist

C2 company, marking a pivotal step in the development of the Saudi airports sector. The company manages and operates airports, including domestic and international airports. The company aims to build an advanced network of airports that supports tourism and enhances services quality and operational efficiency to achieve the Saudi Vision 2030 by developing airports and enhancing the investment opportunitieKey Responsibilities:Develop and Implement Digital Strategies:Create integrated digital marketing plans to boost brand awareness and achieve business objectives.Optimize campaign performance to ensure maximum return on investment (ROI).Manage Advertising Campaigns:Design and manage paid ad campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn, etc.).Monitor performance and analyze data to improve results.Oversee Social Media Management:Manage the company’s social media accounts across all platforms.Develop engaging and innovative content to increase audience interaction.SEO and SEM Optimization:Enhance website visibility in search engine results.Implement keyword strategies and analyze website performance metrics.Data Analysis and Reporting:Utilize analytics tools (e.g., Google Analytics) to track performance metrics.Prepare periodic reports for senior management with actionable recommendations.Email Marketing Campaigns:Design and manage email marketing campaigns to engage with customers effectively.Coordinate with Internal and External Teams:Collaborate with design and sales teams to develop effective campaigns.Manage relationships with marketing agencies and external service providers.Qualifications:Education:Bachelor's degree in Marketing, Communications, Business Administration, or a related field.Experience:A minimum of 4-6 years of experience in digital marketing.Proven experience managing paid advertising campaigns and SEO strategies.