Marketing Executive
BLUEROCK GROUP · Lagos, Lagos State, Nigeria
Apply & track with Apply EdgeBLUEROCK Residences is a premium hospitality brand renowned for delivering exceptional hospitality experiences through luxury accommodation and outstanding service. We are seeking a commercially driven Marketing Executive to accelerate revenue growth, secure strategic partnerships, expand our corporate client base, and strengthen our market presence through innovative marketing initiatives and strategic partnerships.The ideal candidate will have a proven track record in business development, corporate sales and partnerships, hospitality, or real estate, with excellent relationship management, negotiation, and lead generation skills, as well as a consistent ability to execute campaigns that drive engagement and business growth.KEY RESPONSIBILITIES• Develop and implement marketing strategies and innovative initiatives to drive brand awareness, guest acquisition, occupancy, and revenue growth.• Plan and lead the execution of integrated marketing campaigns, collaborating with the Digital Marketer and other internal teams to ensure effective delivery.• Generate corporate leads and identify new business opportunities by building and maintaining relationships with corporate clients, travel partners, relocation companies, and other strategic stakeholders.• Establish strategic partnerships, collaborations, sponsorships, and membership initiatives that enhance brand visibility, customer engagement, and business growth.• Conduct market research, analyze competitor activities and customer insights, and recommend strategies to strengthen Bluerock's competitive position and identify new growth opportunities.• Organize and coordinate promotional events, brand activations, networking opportunities, and exhibitions to increase market presence and customer loyalty.• Monitor and evaluate the performance of marketing campaigns, preparing periodic reports and recommend improvements based on data and market insights.• Collaborate closely with the Reservations, Operations, and Guest Experience teams to ensure marketing initiatives align with business objectives and deliver seamless customer experience.REQUIREMENTS• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.• Minimum of 3 years’ experience in marketing, business development, brand management, preferably within the hospitality, real estate, or service industry.• Proven track record of meeting or exceeding sales and revenue targets.• Strong negotiation, communication, and relationship management skills.• Existing network within the corporate, hospitality, or real estate sector is an advantage.• Self-driven, commercially minded, and results-oriented.• Key Performance Indicators (KPIs).• Achievement of monthly and annual revenue targets.• Growth in occupancy and corporate clientele.• Number and value of new business partnerships secured.• Quality and conversion of the sales pipeline.Location: Victoria Island Lagos