Marketing Executive

At Ayam Brand, we believe in “Made with Care, Shared with Love.” We are looking for a proactive and hands-on Marketing Executive who takes strong ownership of execution, communicates effectively.This role is suited for someone who combines strong execution skills with independent thinking – someone with a keen eye for detail who can identify better ways to run campaigns, drive projects forward.Who you are:Accountable and structured.Confident in proposing ideas, yet open and adaptable to feedback.A self-starter who takes initiative but values alignment.Hands-on and execution-driven, with strong follow-through.Attentive to feedback and detail.Responsibilities1. Marketing Campaign Planning & ExecutionPlan, develop, and execute integrated marketing campaigns across digital and offline channels (e.g., social media, content, events, partnerships).Coordinate with internal teams and external agencies to ensure timely and effective campaign rollouts.Monitor and report campaign performance and optimise based on insights and KPIs.Manage marketing calendars and ensure alignment with brand and business objectives.2. Consumer Events & Brand ActivationConceptualise and execute consumer-facing events and activations that promote the usage of Ayam Brand products (e.g., cooking demos, sampling events, workshops, collaborations).Manage end-to-end event planning including ideation, vendor coordination, logistics, and on-site execution.Work with partners, influencers, and communities to drive engagement and brand awareness.Track event performance and derive insights to improve future activations.3. Digital Assets & Creative CoordinationSupport the development of digital marketing assets (e.g., online banners, e-commerce visuals) in collaboration with the creative team.Prepare clear briefs and ensure assets are aligned with campaign objectives and brand guidelines.Review and provide input on creatives to ensure accuracy, clarity, and effectiveness.4. Customer Feedback & Community ManagementWork with digital agency to monitor and manage customer feedback across channels (e.g., social media, email, website), ensuring timely, professional, and brand-aligned responses to customer enquiries and concerns.Work with internal teams to address recurring issues and enhance overall customer experience.5. Packaging Updates & Label ComplianceAssist in managing packaging updates in line with brand and market requirements.Assist in ensuring all product labels are accurate and compliant with local regulatory requirements.QualificationsBachelor’s degree in Marketing, Business, or related field.3–6 years of experience in FMCG or consumer marketing, candidates with more extensive experience and a strong track record of ownership and execution will be considered.Proven ability to manage projects independently while maintaining clear stakeholder communication.Strong experience in operational execution. Specific campaign execution and on-ground activations/events execution is a plus.Experience in customer engagement, community management, or handling consumer feedback is a plus.Familiarity with digital asset creation and working with creative teams.Experience in packaging development and/or regulatory work is a plus.Proficient in Microsoft Office.Experience with tools such as MailChimp, Adobe Creative Suite, Canva, other digital marketing platforms is a plus.Strong organisational and reporting skills.Detail-oriented with a strong sense of accountability.Excellent communication and interpersonal skills.