Marketing Executive

Job description:The Marketing Executive will focus on strengthening the company's brand and digital presence, executing marketing campaigns, attracting target customers, and generating qualified B2B leads.Key ResponsibilitiesPlan and execute marketing activities aligned with business growth objectives.Manage branding, messaging, and market positioning.Manage digital channels, including website, social media, and email.Create content for social media, websites, campaigns, advertisements, presentations, and promotional materials.Plan and execute digital marketing and lead-generation campaigns.Generate and track qualified leads for Business Development.Conduct market and competitor research.Support website content, SEO, paid advertising, and online visibility.Coordinate webinars, exhibitions, events, and promotional activities.Work with external designers, agencies, suppliers, and marketing partners when required.Monitor campaign, website, social media, and lead-generation performance.Prepare marketing analytics and performance reports.Maintain accurate campaign and lead information in the CRM.Continuously improve campaigns based on performance and results.RequirementsMinimum 3 years of Marketing or Digital Marketing experience.Bachelor's degree in Marketing, Business, Communications, Advertising, Digital Marketing, or a related field.B2B technology marketing experience is preferred.Strong understanding of digital marketing and B2B lead generation.Experience with social media and digital campaign management.Experience in content creation, copywriting, and email marketing.Working knowledge of SEO, paid advertising, and website marketing.Experience with CRM, marketing, and analytics platforms is advantageous.Strong written and verbal communication skills.Creative, analytical, organized, and results-oriented.