Marketing Executive

Company Description Offenso Hackers Academy is Kerala’s leading cybersecurity training institute, recognized by Kerala Startup Mission and accredited as a CompTIA Partner. The academy specializes in hands-on, industry-aligned programs such as OCSA, OCSP, and ADIS, designed to transform beginners and professionals into job-ready cybersecurity practitioners. Training emphasizes real-world labs, live attack simulations, CTFs, workshops, and project-based internships with strong placement support in roles like SOC Analyst and Penetration Tester. With a Kerala-based presence and worldwide training reach, Offenso serves students, working professionals, and organizations seeking practical cybersecurity expertise.Role Description The Marketing Executive will work full time on-site at the Kochi location, driving brand visibility and enrollment for Offenso Hackers Academy’s cybersecurity programs. Responsibilities include planning and executing marketing campaigns, coordinating digital and offline promotions, and managing lead generation activities in collaboration with the sales team. The role involves conducting market research, tracking competitor activities, and analyzing campaign performance to optimize outreach strategies. The Marketing Executive will also handle communication across channels, support events and workshops, and maintain consistent messaging aligned with the academy’s positioning.Qualifications Candidates should possess strong Market Planning and Marketing skills to design and implement effective campaigns.Candidates should possess Market Research skills to understand audience needs, trends, and competitive landscape.Candidates should possess solid Communication skills for clear, engaging messaging across online and offline channels.Candidates should possess Sales and Marketing skills to support lead generation, conversion, and relationship-building.Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.Experience in education, training, or technology/cybersecurity marketing is an advantage.Proficiency with digital marketing tools, social media platforms, and basic analytics (e.g., Google Analytics) is beneficial.Ability to work collaboratively, manage multiple campaigns, and adapt to a fast-paced, growth-oriented environment.