Marketing Executive
Auspera India Private Limited (Silvera) · Chennai, Tamil Nadu, India
Apply & track with Apply EdgeKey Roles & Responsibilities:Brand Management: Maintain Silvera's brand identity and ensure consistent branding across digital, print, social media, dealer communication, and exhibitions.Marketing Campaigns: Plan and execute product launches, festive campaigns, seasonal promotions, and brand awareness campaigns across online and offline channels.Product Marketing: Develop product communication, USPs, launch materials, brochures, presentations, and other promotional content.Digital & Social Media: Coordinate social media content, website updates, marketplace promotions, digital creatives, and content calendars.Dealer & Sales Support: Provide dealers and sales teams with updated product presentations, brochures, catalogues, creatives, and campaign communication.Content & Marketing Collaterals: Coordinate with designers, photographers, videographers, agencies, and other creative partners for marketing materials.Exhibitions & Events: Coordinate exhibitions and events including stall branding, promotional materials, vendor coordination, logistics, and post-event reporting.Market Research: Monitor competitors, market trends, customer feedback, product demand, pricing, and promotional activities.Vendor Management: Coordinate with marketing vendors, obtain quotations, monitor timelines and quality, and maintain vendor records.Marketing Analytics: Track campaign performance, engagement, enquiries, leads, conversions, website traffic, and marketing ROI.Partnerships & Collaborations: Coordinate influencer, creator, brand, event, and other marketing collaborations.Marketing Coordination: Work closely with Sales, Operations, Website, Marketplace, Dealers, Agencies, and other internal teams to ensure timely execution of marketing activities.Marketing Compliance: Review marketing communication for accuracy, approved pricing/product information, brand guidelines, and required management approvals.Ideal Candidate:2–4 years of experience in Marketing, Brand Management, or Digital Marketing, with strong communication, coordination, creativity, project management, and analytical skills. Experience in E-commerce, Marketplace Marketing, or Brand Campaigns will be an advantageReach out to us or send your CV if interested via email - hr@silvera.co.in; WhatsApp - 9884912229