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Marketing Executive

Luen Heng F&B Sdn. Bhd. · Federal Territory of Kuala Lumpur, Malaysia

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The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.ResponsibilitiesDrive, plan and execute marketing campaigns to achieve measurable results on consumer activation, sponsorships, PR, digital, events and promotions.To generate monthly reports and assist in events.Launching and implementing innovative promotions to increase brand awareness.Support and manage integrated 360 marketing campaigns, ensuring alignment with stakeholders from different departments – Sales, Finance, Logistics and HODs.Monitor stock levels and ensure accurate forecasting together with Sales and Logistics.Monitor brand performance on a monthly basis to ensure KPIs are met.QualificationsBachelor's degree in marketing or related field2 - 3 years of relevant experienceAbility to translate marketing strategy into tactics and actionable plansStrong interpersonal skills with a focus on teamworkAdditional OpportunitiesDynamic Work Environment - Collaborate with cross-functional teamsJoin a well-established company with long-term career potentialJob summaryExecuting marketing campaigns, managing promotions, tracking brand performance, and collaborating with key departments.