Marketing Executive

Key Responsibilities

Execute marketing campaigns across online and offline channels.Coordinate with advertising agencies, designers, printers, and other vendors.Manage and track marketing activities, dealer/distributor promotions, and branding initiatives.Execute promotional campaigns, exhibitions, events, and product launches.Coordinate POSM materials such as posters, danglers, banners, standees, etc., and ensure timely dispatch.Monitor digital marketing activities with agencies, including Social Media, Google Ads, Website, SEO, etc.Coordinate with the Sales team for promotional requirements and market feedback.Maintain marketing calendars and campaign schedules.Support CRM, website, and customer engagement initiatives.Prepare presentations, reports, and management MIS.

Required Skills

Strong communication and coordination skills.Good knowledge of MS Excel, PowerPoint, and Word.Experience in campaign execution.Vendor management and negotiation skills.Basic understanding of digital marketing.Analytical mindset with good reporting skills.Ability to manage multiple projects and meet deadlines.Preferred QualificationsMBA (Marketing) or Bachelor’s Degree in Marketing/Business Administration.Experience in the FMCG industry is preferred.Knowledge of branding, trade marketing, and promotional activities.Software KnowledgeMicrosoft Excel – AdvancedMicrosoft PowerPointBasic understanding of Meta Ads and Google AdsERP knowledge preferred.Key Performance Indicators (KPIs)Timely execution of marketing campaigns.Marketing budget adherence.Campaign ROI and performance tracking.On-time delivery of promotional materials.Sales support effectiveness.Vendor coordination and cost optimization.Monthly reporting and documentation.