Marketing Executive

Swabbs is looking for a highly proactive, commercially minded Marketing Executive who can take ownership of brand development, new product creation, and market execution.This is not a role focused only on social media or advertising. We are looking for someone who can think strategically, understand consumers and market trends, identify new opportunities, and help develop products from concept to market launch.The ideal candidate should be independent, entrepreneurial, creative, and comfortable working in a fast-moving environment where they will be expected to take initiative rather than wait for instructions.Key ResponsibilitiesNew Product Development & Brand CreationIdentify new product and category opportunities based on consumer trends, market gaps, competitor activity, and commercial potential.Develop new products from the initial concept through to launch.Lead the development of:Product conceptsBrand and product namesBrand positioningTarget customerPricing and market positioningPackaging conceptsClaims and key selling pointsLaunch strategyCommunication strategyWork closely with management, R&D, suppliers, designers, and production teams to bring products to market.Continuously monitor international and regional trends for ideas that could be adapted to Bahrain and GCC markets.Marketing StrategyDevelop marketing strategies for Swabbs and its existing and future brands.Translate company objectives into practical marketing plans and campaigns.Develop annual and quarterly marketing calendars.Recommend where marketing budgets should be invested based on expected commercial impact.Support management in defining the long-term direction and positioning of each brand.Market & Consumer IntelligenceMaintain strong knowledge of the Bahrain and GCC markets, Conduct regular competitor analysis, retail visits, pricing studies and product benchmarking.Identify emerging consumer behaviours, lifestyle trends, packaging trends and new product concepts.Understand different retail channels including supermarkets, pharmacies, convenience stores, e-commerce and traditional trade.Social Media & Digital MarketingManage and develop the social media presence of Swabbs and its brands.Create content calendars and campaign concepts.Work independently or with external creative resources to develop strong digital content.Monitor engagement, reach, campaign performance and conversion.Stay updated on social media trends, influencers and digital marketing opportunities.Support paid advertising campaigns and evaluate their effectiveness.Brand ManagementEnsure consistency of brand identity across packaging, social media, advertising, retail displays and communication.Brief designers and agencies clearly and evaluate creative work critically.Develop brand guidelines and maintain high visual and communication standards.Improve existing brands and packaging when required.Product Launch & Market ExecutionDevelop complete go-to-market plans for new products.Coordinate launches across sales, production, distribution and marketing.Develop promotional campaigns, sampling programs, retail activations and launch materials.Visit the market regularly to assess execution and identify opportunities.Work closely with the sales team to improve product visibility and consumer awareness.Candidate ProfileWe are looking for someone who is:Strategic – able to see the bigger picture rather than only execute tasks.Commercially minded – understands that marketing must ultimately contribute to sales and brand value.Creative – capable of generating new product, branding and campaign ideas.Independent – able to manage projects with limited supervision.Proactive – identifies opportunities and takes action without waiting to be instructed.Curious – constantly researching trends, brands, consumer behaviour and new concepts.Hands-on – willing to personally visit stores, research competitors, develop presentations and coordinate launches.Fast-moving and entrepreneurial – comfortable working within a growing manufacturing business.Required Experience & SkillsExperience in marketing, brand management, FMCG, beauty, personal care, consumer products or a related field.Experience developing or launching consumer products is highly preferred.Strong understanding of branding, packaging and consumer positioning.Strong social media and digital marketing experience.Good knowledge of the Bahrain market.Understanding of GCC consumer trends and retail environments.Strong communication and presentation skills.Ability to manage several projects simultaneously.Good understanding of market research and competitor analysis.Ability to prepare marketing plans, product proposals and launch strategies.Strong English communication skills; Arabic is highly preferred.Key Performance IndicatorsSuccess in this role will be measured through:Number and quality of new product concepts developed.Successful execution of product launches.Growth of Swabbs brands and product categories.Improvement in brand awareness and market presence.Social media growth, engagement and campaign performance.Quality and speed of marketing execution.Identification of commercially viable market opportunities.Improvement in packaging, positioning and brand presentation.Contribution of marketing initiatives to sales growth.What We Are Looking ForSwabbs needs someone who can look at a market, identify an opportunity and say:“There is a gap here. This is the consumer. This is the product we should create. This is what we should call it. This is how it should look. This is how much it should sell for, and this is how we should launch it.”The successful candidate should be capable of taking an idea from a blank page and turning it into a commercially viable consumer product.