Marketing Executive

Job descriptionSegWitz is a Malaysian technology company that designs and builds custom web applications, mobileapplications, ERP platforms, IoT and AI-driven solutions for fast-growing startups, SMEs, and public-listed companies.Since 2019, SegWitz has worked with top-brands and major organisations helping them build systems that directly impact revenue, operations, and scalability.We specialise in:● Turning complex business processes into scalable software and digital platforms● Building AI, automation, and data-driven solutions that create measurable business value● Partnering with clients long-term through maintenance, optimisation, and new product developmentSegWitz is now entering a new phase:● Building our own proprietary products and frameworks.● Working more deeply with startups, SMEs, and PLCs to make their tech investments profitable andscalable.This role designs and executes multi-channel campaigns across short-term, mid-term, and long-term horizons, supports go-to-market (GTM) initiatives and service launches, and strengthens marketing operations through disciplined planning and performance measurement.Key Responsibilities1) Campaign Management (End-to-End)● Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand objectives and demand outcomes.● Translate campaign goals into clear deliverables: briefs, messaging direction, asset requirements, channel plans, timelines, and launch readiness criteria.● Ensure consistent narrative, positioning, and quality across campaign outputs and touchpoints.● Deliver a balanced portfolio of short-term, mid-term, and long-term campaigns with structuredgovernance and reporting rhythms.2) GTM Programs, Launches & Commercial Enablement● Lead execution of GTM programs and regional marketing initiatives, including launch communications, internal readiness activities, and commercial enablement support.● Drive new service/product introduction and launch activations across partner platforms and company channels, ensuring cohesive messaging and measurable performance tracking.● Coordinate launch readiness artifacts such as messaging packs, campaign toolkits, and supporting internal communications.3) Content Strategy Across the Buyer Journey● Build and evolve content strategies that support the buyer journey from awareness through purchase and renewal/up-sell.● Develop and refine content frameworks that communicate value, differentiation, and proof points with executive-grade clarity.● Produce and manage core content assets (e.g., web and landing page copy, one-pagers, case studies, decks, announcements, event collateral), ensuring brand consistency and claims discipline.4) Marketing Operations & Execution Excellence● Drive marketing operations by reviewing and improving marketing processes to increase efficiency and effectiveness across branding and campaign execution.● Maintain campaign calendars, trackers, dashboards, documentation standards, and approval workflows to support predictable delivery.5) Marketing Intelligence & Competitive Analysis● Analyze market signals, customer behavior indicators, and performance data to produce actionablemarket insights and competitor profiles.● Convert analysis into decision-ready outputs for leadership (briefs, dashboards, snapshots, executive summaries) that improve prioritization and positioning.6) Martech Enablement, Measurement & Optimization● Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns,ensuring appropriate tracking and measurement discipline.● Monitor campaign performance using agreed KPIs and performance metrics; identify performance gaps and improvement opportunities using data insights.● Prepare campaign performance and ROI reporting, including social analytics and event analytics, with clear insights and recommendations.● Use data to continuously improve campaign outcomes and demonstrate marketingʼs contribution torevenue and pipeline progression.Capability● B2B marketing fundamentals for high-consideration services: long buying cycles, multiple stakeholders, trust-building, and proof-based messaging.● Integrated campaigns and GTM program execution: launch readiness, narrative consistency,cross-functional coordination, and operational governance.● Buyer-journey content planning: awareness-to-conversion narratives, retention and renewal messaging, and value reinforcement through proof points.● Marketing operations and governance: planning discipline, documentation, approvals, QA, budgetcoordination, and vendor management.● Marketing analytics: KPI selection, dashboarding, ROI reporting principles, funnel and conversion-quality thinking, and insight generation.● Martech fluency: CRM, marketing automation, analytics reporting, tracking conventions, and data hygiene.Required Qualifications● Bachelorʼs degree in Marketing, Communications, Business, or a related discipline (or equivalentexperience).● 3-4 years of progressive experience in B2B marketing (technology services, software, SaaS, professional services, or adjacent industries).● Demonstrated experience designing and executing multi-channel campaigns with measurableperformance reporting.