Marketing Executive

About the Role Hamleys is looking for a dynamic, hands-on Marketing Executive to join our team in Dubai.This is a 360° marketing role suited to someone who understands the fast-paced nature of retail, family entertainment, malls, activations and consumer marketing.The ideal candidate is not someone who only coordinates events. We are looking for a doer and executor who can take a campaign from concept → planning → coordination → execution → marketing support → reporting.You will work across Hamleys retail stores and Hamleys Play, supporting campaigns and initiatives designed to drive footfall, engagement, brand awareness and sales.Key Responsibilities1. MarketingPlan and execute integrated marketing campaigns across online and offline channels.Develop campaign concepts, briefs, timelines, communication plans and execution requirements.Support seasonal and retail campaigns including Eid, Summer, Back to School, Halloween, Christmas and other key trading periods.Identify opportunities to increase store footfall, customer engagement and sales.Coordinate marketing activities across multiple Hamleys locations.Work closely with internal teams to ensure campaigns are delivered on time and within budget.Support the development of marketing calendars and monthly activity plans.2. Retail & Mall MarketingDevelop and execute retail marketing initiatives that are relevant to the UAE market.Coordinate with shopping malls on marketing opportunities, campaigns, events, databases, digital platforms and tenant activations.Explore opportunities with mall management, community teams and entertainment partners to increase visibility and footfall.Support mall-wide campaigns, pop-ups, seasonal activations and promotional opportunities.Ensure all marketing activities are aligned with Hamleys brand guidelines and retail objectives.3. Events & ActivationsPlan and execute in-store, mall and off-site events and activations from concept to completion.Create event proposals, presentations, budgets and execution plans.Identify new and creative activation ideas that are relevant to children, families and the retail environment.4. Digital & Social MediaWork closely with the social media/digital team to support campaign planning and content requirements.Develop creative briefs for Meta, Instagram, TikTok and other digital platforms.Coordinate campaign assets including Reels, Stories, posts, promotional creatives and digital communications.Monitor campaign performance and provide recommendations based on results.5. Brand & Creative CoordinationWork with designers and creative teams to develop campaign and event materials.Prepare creative briefs and ensure artwork is delivered according to specifications.Ensure all communications and physical branding follow Hamleys brand guidelines.Coordinate required approvals before campaigns and assets go live.Maintain consistency across retail stores, events, digital platforms and partnerships.What We’re Looking For 3–6 years of experience in marketing, retail marketing, events, brand activations or a similar role.Strong understanding of the UAE retail and mall environment.Experience working with shopping malls, retail brands, family entertainment, F&B, lifestyle or consumer brands is highly preferred.Proven experience in event and activation execution.Comfortable managing multiple projects simultaneously and working with tight deadlines.Strong presentation, communication and negotiation skills.Strong organizational and project management abilities.Commercially minded with an understanding of how marketing activities contribute to footfall and sales.Proficient in PowerPoint, Excel and other Microsoft Office tools.Strong attention to detail and ability to manage projects independently.